Automation

We improve results generated through online campaigns using CRM data and automated processes.

The automation process helps to free time for the client to carry out other tasks.

Automation

Our Automation Approach

We use CRM data to automate processes and free up essential time. Our bespoke methods and scripts are designed for campaign optimisation that’s completely automated. Our approach focuses on three key areas:

Bids and bid adjustments

The automation of these saves hours of work per month, and eliminates human error and emotional decision making.

PPC Error Checking

Our tools check accounts either daily or hourly for issues relating to expended budgets, broken API connections and targeting mistakes.

Shopping Automation

Shopping feeds automatically reflect third party data to improve performance, and campaigns are created from scratch each morning.

Marketing Automation

This is a method of generating more leads without having to lift a finger. This can be done by using strategically planned triggers. Our approach to marketing automation falls into three areas:

A strategic schedule

Using careful testing and optimisation, we create a schedule of communications and ensure there’s unique content at every stage of the journey.

Automated workflows

We set up a customised email workflow which consists of the schedule, trigger settings and content for the emails.

Email triggers

New email campaigns are fired depending on which actions have been taken, pushing the user further down the marketing funnel.

Make automation your priority with RONEL

The number of networks that require management is constantly expanding, the functionality of the platforms are becoming ever more complex, and without automation, search engine marketers will struggle to focus on the deeper analysis and insight that clients really value in an agency. That’s why we’ve made automation one of our biggest priorities.

An automated solution comes with a whole host of other benefits

  • Efficiency – Adjusting bids and tactics manually is a very time-consuming task. Instead, our time can be put towards further optimisation and other tasks to increase profitability.
  • Reliability – Manual mistakes easily happen and can have dire consequences once they do. Using automation can reduce the risk.
  • Consistency – Our bidding scripts run 24 times a day, 7 days a week. As soon as any change is detected, a new bid is calculated an applied within the hour.
  • Logic – No emotional decisions are made through automation, the only decisions made are derived from live data

Make automation your priority with RONEL

We build bespoke automated scripts which hit that sweet spot between getting a large number of clicks whilst making sure each click doesn’t cost too much. The overall effect is the maximum amount of profit achievable.

Know more

FAQs

We have worked in pretty much every business vertical and have a depth of knowledge in both e-commerce and lead gen clients that sets us apart from most agencies. We can tailor objective-led strategies from smaller growing clients, right up to huge multinationals, covering a breadth of budgets. The most important thing to remember is that we will always create a bespoke PPC strategy for you, underpinned with integrated business data to prove our effectiveness.

We will advertise on any channel deemed relevant to your business strategy, often starting with the basics of Google Search, Display, Video, Shopping and Microsoft Advertising. We also offer Programmatic,  and Social Media advertising on both mainstream platforms like Facebook and LinkedIn, as well as more niche platforms like Pinterest and Reddit.

This completely depends on the campaigns we are running for you and aligns with your wider business objectives. For upper-funnel PPC campaigns, we’re more likely to measure views, impressions, traffic and recall lift. With lower-funnel campaigns, we’ll measure key metrics like volume of leads/conversions, return on ad spend (ROAS) or cost per acquisition (CPA)

Google Ads is a product created by Google that allows anybody to access and begin the process of advertising on their network. However, the platform has become so expansive and competitive that dedicated specialists are a must when it comes to carefully deploying your budget in relevant and cost-effective channels. Agencies such as Ronel partner with Google directly to gain access to key insights and learnings – which our experts leverage with every campaign they launch.

SEO is the set of processes and techniques used to increase your website’s visibility in search engines like Google and Bing ‘organically’ (without the direct exchange of money). PPC is a method of advertising across networks, using a Pay-Per-Click pricing model. You pay for each click on your adverts, which direct online traffic to your website.

Save time and make the most of your business data with marketing automation

Marketing automation, data capture and lead nurturing are highly effective forms of streamlining your processes, boosting brand loyalty and driving sales. With accurate customer data and targeted content and communications, there’ll be no need for cold calling. You can offer your customers the personalised experience they expect. What’s more, you’ll be able to measure your results, so you can optimise your techniques.

Intelligent targeting

Our team utilise CRM data to improve the results generated through online marketing campaigns via automation, using the power of email marketing trigger campaigns to push users further down the marketing funnel through intelligent targeting and personalisation.

Be patient with the process

Your customers’ decision making process can take time. Work with us, and we’ll design and deliver a successful automatic lead nurturing strategy for your business. Our team will help you make greater use of your customer database to set up triggered email marketing campaigns using Mailchimp, sending specific messages to customer based on actions they have taken on your website.