Brand Strategy

We provide viable strategies to allow brands achieve their desired goals.

Your brand is your most powerful asset – make sure it is positioned for success with a brand strategy that establishes a clear understanding of who you are and how to communicate your values in a way that resonates with your audience.

Brand Strategy Services


Planning is not Strategy – it is your choice to win at what you do. To be at a Position to Win (new business) or be re-align to win (existing business), Ronel is the blueprint to update your brand and tune-up your messaging. These are some of the services we offer:

Brand Strategy Service Details

If you’re a growth-stage startup or an established brand, our brand development services will give you the tools you need to attract lifelong customers and build a brand that lasts. Our services include brand identity and strategy, market research, positioning and messaging, competitive analysis, and more.

Your competition is fierce, but there’s one thing you have that they don’t: a great story. By sharing an authentic account of who you are and what your company does, you can win people over and earn their trust. This will help you stand out and achieve success.

Learn more about each of the brand strategy services we offer.


Brand Core

Your business, brand, and story should all be aligned with one another. This can be achieved by identifying and articulating the core principles that make up the heart of your brand.


Brand Guidelines

It’s important to preserve your brand integrity by ensuring that your content is always on brand. Guidelines that are creatively  designed and easy to use will help you do just that. With these guidelines in place, you can rest assured that your content will always reflect your brand in the best possible light.


Visual Identity

Your brand is your identity. It’s what sets you apart from the competition. So why settle for anything less than an expertly designed brand identity?


Brand Messaging

A consistent, cohesive brand story is key to making your brand messaging stick. Use a framework to help you tell this story and ensure that your branding is on point.


Employer Brand

Attract and retain the best and brightest in your industry by building an employer brand that people want to work for.

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Brand Strategy FAQs

Some of the most frequently asked questions pertaining to brand strategy is discussed here.

To win people’s hearts and minds, you need to tell a strong brand story. Story is the last remaining competitive advantage—and the better you can communicate yours, the more successful your brand will be. 

But without a strong brand strategy, you won’t have the tools or blueprint you need to align your business to your marketing, tell compelling stories, and attract a community of lifelong customers who share your values.

A brand strategy gives you…

  • Clarity around your purpose, vision, mission, and values, so you can make decisions that are better for your marketing and business. 
  • Storytelling tools (including brand messaging and visual identity) to better connect with your customers. 
  • Guidelines to preserve your brand integrity. 

It also unites your team internally. With a strong brand strategy, people have a shared vision of what your brand is trying to achieve, and they are more engaged and committed to achieving it.  

In short, a brand strategy is the secret to long-term success—both inside and outside your company’s four walls.

As seasoned experts, we can craft and execute every stage of your brand strategy, from identifying your principles and brand messaging to designing your logo, packaging, and more. 

Also, we only work with brands we believe in, so we’ll give you the best of our brains and creativity to help you build the best brand in your industry. 

That means you’ll get…

  • Fresh eyes on your brand to identify your strengths, weaknesses, and opportunities.
  • A partner to ask the tough questions, help you dive deep into your core, and uncover the most special and unique traits that will help you compete. 
  • Experts who translate your unique brand story into powerful brand messaging and beautiful visuals. 
  • A supportive team who’ll guide you every step of the way.

And that’s just the start of it. 

Best of all, by starting our partnership by developing a brand strategy together, we are able to get deeper insight into your brand, as well as your business. This informs the creative decisions we make going forward and lets us do more impactful work that will change your business for the better.

Whether you need to build your brand strategy from scratch or update a specific portion of your strategy, our services offer you fresh insight to help you develop and differentiate your brand, and keep your entire organization aligned, including:

  • Brand Heart: Our dedicated team will help you align your business, brand, and story by identifying and articulating your brand’s purpose, vision, mission, and values.
  • Brand Identity: Expert designers will bring your brand to life with a beautifully designed visual identity that tells your story in a compelling way.
  • Brand Messaging: We’ll help you tell a cohesive and consistent story through compelling brand messaging that moves people along the customer journey.
  • Brand Guidelines: Preserve your brand integrity with easy-to-use guidelines that empower your team to create on-brand content.

Of course, we know that every brand has unique needs. Whatever brand strategy challenges you’re facing, we can help you untangle them. 

If you want to get to know us a little more, find out about our team philosophy and how we approach our work.

Again, as every brand is unique, price depends on your particular needs. Our typical Brand Strategy engagements start at $20,000-$30,000. However, we tailor packages based on your company’s size and needs. 

If that’s above your budget, we also offer custom workshops to guide your team through creating a winning brand strategy on your own. (We also offer discounted rates for non-profits.)

Sound good? Let’s talk.