Video Marketing Services
Drive sales with scroll-stopping marketing videos
Stop the scroll with videos that demand attention. Sell, promote, and engage your audience with the attention-grabbing powers of video.
- 93% of brands acquire customers with video on social media.
- Video ads are the No. 1 way consumers discover new brands.
- 84% of consumers say a brand’s video has convinced them to buy a product or service.
Why Video Matters
01
Videos are an excellent way to make a quick impression and attract attention. Telling a story with visuals is much simpler than relying on written content alone, and it is more likely to hold someone’s attention. Unlike other forms of content, video is powerful because it can elicit an emotional response from viewers.
By melding audio and visuals together, you as the artist can set a specific mood and deliver a concentrated message to your audience through a medium that they can consume without much effort. This is why video has become such a powerful tool for storytelling. It allows us to communicate our messages more effectively than ever before, across a variety of different channels.
Video Marketing Services
The Harmonised Experience Approach
Depending on what your goals are, we work with your team to produce a video that tells a story in the most impactful way possible. We collaborate with you to identify the audio and visual elements that will help you achieve your desired outcome.
We specialise in creating brand videos that are both engaging and attention-grabbing. We do this by using tools like text, visuals, voiceover, and sound design to translate your brand’s story into a video that can be used across multiple channels.
Brand videos are powerful tools for any content strategy. They show your potential customer your company’s expertise, effectively communicate your brand message and can increase overall brand recognition. Here’s how Ronel handles the video creation process:
As a full-service digital marketing agency, Ronel has the in-house talent to plan video marketing campaigns, create educational and promotional videos, and leverage social media, YouTube and other distribution channels to ensure your audience finds your videos. Use Videos for Marketing, Sales, Operations, Human Resources, Recruiting, Education, Learning & Development
Applications for Video & Use Case
Technology has allowed for more innovative and creative storytelling methods through the use of various types of videos, such as motion graphics, live-action, augmented reality, virtual reality, and 360-degree video. All of these formats can be used to create a variety of stories, including:
- Marketing:
- Drive sales with scroll-stopping marketing videos.
- Sales:
- Align your team & close deals with unmissable sales videos.
- Announcements:
- Unmissable announcements for every message.
- Promo:
- Create video content that engages, explains, and sells.
- Commercials
- Culture Marketing
- Case Studies
- Data Visualisations
- Product Reviews
- Explainer Videos
- Testimonials
- Tutorials
- Promotion
- Sales Collateral
- Social Media
A strong marketing video can be a powerful way to tell your story quickly and effectively.
Video Production Service Options at Ronel
Video content marketing comes in many varieties. Our professional video production team has the experience and expertise to tackle your next project.
Some of the most common types of videos we use in video marketing campaigns or video advertising initiatives include:
Areas of Expertise
01/
Animation Services
Our motion graphics designers synthesise complex ideas and animate them in 2D and 3D formats.
Through animation, you can explain dense, technical software and elaborate product specs with ease, making them an ideal addition to your marketing mix.
02/
On-Location Shoots
Videos shot on location personalise your message and add a human touch to your brand and its offerings. We partner your brand with expert videographers, producers and creative directors to bring high-quality video production straight to you. By sourcing on-screen talent, scouting optimal filming sites and shooting live-action interviews, testimonials, demos, promos and more, we “have video, will travel.”
03/
Studio Productions
With a full-service, on-site video studio in our Accra headquarters and top industry visionaries behind the camera, we produce videos that make viewers stop-scrolling. Whether you need a podcast or youtube video, product video, web demo, news update or something else, we can deliver. All the resources and expertise your video marketing strategy requires live right here in our studio.
Ongoing Studio Management Services:
- Podcast Production Studio Production.
- Youtube Custom Studio Production.
04/
Explainer Videos
Promote your brand, describe your product and inform your prospects with digestible, step-by-step explainer videos. Explainers can be animated, live-action, 2D, 3D or hybrid formats that help nurture leads and close deals faster than other content types.
05/
Video Testimonials
Sometimes, your customers’ stories are the ones most worth telling.
Leverage our video production team to create video testimonial and case studies that demonstrate real-world success stories and are sure to intrigue potential customers.
06/
Event Coverage
Maximise the value of live events by filming the big moments your audience wants to see. Trade shows, private events and industry conferences are great for physically interacting with attendees, but the business opportunities don’t end there: Repurpose footage from live events for social media and post-event follow-ups.
07/
Whiteboard Video Production
Whiteboard animations are one of the most persuasive types of online video. Present information, educate audiences and illustrate creativity with whiteboard videos. Our in-house producers and animators combine the best components of live-action talent, narration, custom character illustrations and visual storytelling to communicate your message.
08/
Video Editing
Your script, B-roll and footage isn’t a story until it’s been woven together into a final cut. Whether you’re halfway through the editing process, or you haven’t even started, our post production services can put the finishing touches on your original content and help you tell a story your subscribers will remember.
Additional Types of Video Content
We create other video content in addition to the already listed ones. Some of these additional video content services are listed below:
- Advertising video
- Animated video
- Animated logo video
- Animated text video
- Animation video
- Cartoon video
- Animation video
- Business video
- Explainer video
- Infographic video
- Intro video
- Movie, Documentary and Music Videos
- Photo to video / Slideshows
- Presentation video
- Short videos
- Trailer video
- Book trailer video
- YouTube video
Video as a Strategy
02
Video marketing is an imperative in a search engine-driven world. Videos that engage viewers, keep them on the page and solicit social sharing rank higher. And each video you produce increases the number of indexable web pages in search engines, enabling stronger search presence and putting a visual, compelling face to your content. With the right video strategy, these assets can improve your:
- Brand Awareness
- Media-rich content gets you seen and heard.
- Social Engagement
- Followers and subscribers are more likely to share powerful videos.
- Brand Trust
- Your brand can build trust and loyalty with the human touch of video.
- Organic Ranking
- Videos embedded in your content will help it outrank competitors’ pages.
- Mobile Optimisation
- Videos optimized for mobile make your content functional across devices.
- Conversion
- Video content is a way for your brand to reach prospects, qualify leads and convert buyers.
- Customer Loyalty
- Explainer videos and tutorials help existing customers maximize the value of your products and services.
Our digital marketing experts can assist in formulating a video distribution and promotion strategy that works to achieve all of these goals.
Additional Services for the Video Marketer
03
Our digital marketing experts can assist in formulating a video distribution and promotion strategy that works to achieve all of these goals. In addition to housing an expert video production team, we’re a full-service digital marketing agency, offering SEO, social media, editorial, PPC services and more. Here are some examples of how our team can ensure each marketing video in your library benefits your bottom line:
- Video SEO Services
- Search engine optimization (SEO) is critical for any digital marketing strategy, but it’s important to understand how various types of SEO impact different aspects of your marketing program. Video SEO involves taking action to ensure your video will appear in search results, such as:
- Including keywords in titles, descriptions, captions and more.
- Creating search-targeted landing pages to house your video.
- Optimising your YouTube channel.
- Social Media Management Services
- Video works particularly well on social media, where your target audience can view, share and comment on your videos with just a click. Our social media strategists know how to optimize your YouTube channel along with your accounts on other social media platforms to encourage greater engagement and followership.
Video Management Service include
- Video trimming
- Crop video
- Remove audio from video
- Add music to video
- Add text to video
- Video merger
- Video resizer
- Convert image to video
- Montage maker
- Add image to video
- Watermark maker
- Add frame to video
- Video analytics
- Add button to video
- Image Resize
Digital Marketing Strategy Services
Ronel is a full-service digital marketing agency. That means we cover every aspect of your marketing strategy, from planning to execution to analysis. Video marketing makes a difference in every vertical. Whether it’s B2B or B2C, the bottom line is the same: Viewers are consumers, and videos are designed to be consumed without asking too much of your audience.
That means you’ll connect with customers like never before, on their terms and in their preferred format.
Contact Us
Your Vision in Motion, Your Brand in Action
Have an idea? We bring it to life. Not sure where to start? Your dedicated video services team works directly with your company to understand its brand, its vision and its future. We develop custom video solutions that serve your needs and marketing goals. Lights, Camera, Convert.
- All
- Animation
- Commercial
- Explainer
- Reel
- Social Media
Video Content Marketing FAQ(s)
Some of the most frequently asked questions pertaining to video content marketing are answered here.