Any video work that can’t be produced in-house can be outsourced to a video marketing services provider, often an agency. Video marketing services can be any type of video format your company requires, as well as the project management, creative direction and post-production support that ensures your marketing videos are fully optimised and managed end-to-end.

Traditional marketing most commonly refers to physical, non-digital activities that companies use to promote their brand and services. These are often trade shows, print materials or billboards. Video marketing is the use of video as the chief medium of marketing communication, often in the form of an explainer video, video ad, animated video or other type of online-based video. Traditional and video marketing can work in tandem with each other as well — videos can be played in the background at trade show booths, for instance.

A video marketing agency has the expertise, bandwidth and access to the tools needed for high-quality video content creation. Professional videos more than a few minutes long and with complex animations or effects can be resource- and cost-prohibitive to produce internally. An agency can do all of this and more, ensuring your videos align with a strategic video marketing campaign, are more visually appealing than competitors’ videos and are optimised for multiple distribution and publication forms (website, YouTube, social media, email, etc.)

Ronel’s video marketing services represent just a portion of the services we offer as a full-service content marketing agency. They can be rolled into a more comprehensive marketing package that includes other marketing channels and content types. Videos from Ronel can also be produced on-location, in-house in our studio or from the commercial-quality equipment of our amazing videographers around the world. As a video marketing company, we can execute sophisticated video campaigns for any type of client in any vertical, regardless of size or location. We also report on video success metrics and manage the full process pre- and post- production.