RONEL means tune (song) of El (God). And just as every great instrument produces amazing harmonic sounds, so do we harmonised brand experiences by bringing clarity of understanding to a complex problem by aligning design with digital execution through a strategy-led approach.
The RONEL logo has R (RONEL) at its core ending in a dot, signifying the start or finish of a process. Our successes are a by-product of the well-horned process of doing what we love. The arc is to assure our partners that we are an end-to-end full-service agency for their marketing and communication needs.
The Logo in 3D is a reflection of our perspective on things – we believe in real-world solutions that touch lives. We, therefore, tackle every problem differently as it has different dimensions to it. And also holistically from a 30k feet view. We come to the table with an open mind as an extension of your team to work with you as oppose to working for you.
The tagline is “Harmonising Brand Experience”. Every good brand serves 2 kinds of people – the customers and the employee. Our approach is to create a harmonised 3-dimensional Customer Experience(CX), Employee Experience(EX) and Brand Experience (BX) cycle.
How we aim to impact business growth and drive change in Ghana, Africa and beyond is by making the brand experience whole. We believe that all experience is a brand experience and has to be all-rounded and experienced through all communication channels.
We achieve this via the fellowing solutions;
RONEL Brand HarmonisersTM operates a lean, interdisciplinary team that work in collaboration with clients, helping them solve their user’s problems from a point of clarity and understanding. Our user-centric, data-driven approach focuses on creating a seamless experience across all touchpoint – digital, physical and messaging/marketing/ communication. Harnessing the power of such a harmonised brand experience results in a user relationship that is much more consistent, impactful and invaluable.
RONEL is the place where brands come to get created, refined or retooled. Whatever your brand needs, we’ll build strategies that will move it forward. We do so by helping you define your organization’s real meaning. Then we leverage that to help you better drive every part of your business.
Brand outside, brand inside. That is, one brand for everyone. We design and build experiences for employees that help them not only better understand your company’s meaning, but also your company’s culture and the role they play in it. In this way, they can better deliver on your brand’s promise.
At RONEL, we deliver end-to-end digital products, from ideation to user research and testing, to design, development and post-launch analytics and tracking. But what sets us apart is our strategy-first approach. Every project is built on a solid foundation of branding, communications, goals alignment and stakeholder engagement.
Brantrepreneur is our way of imparting our generation. Over the years, we have accumulated significant managerial and creative experience we gladly share. We talk about mistakes, inspire, grow specialists of a new level, help brand entrepreneurs to build healthy companies.
We’re a team of creatives who are excited about unique ideas and help entrepreneurs and businesses to create amazing identity by crafting top-notch Brand Experience.