Planning is not Strategy – it is your choice to win at what you do. To be at a Position to Win (new business) or be re-align to win (existing business), Ronel is the blueprint to update your brand and tune-up your messaging.
We craft eye turning creatives for the digital and the real world. Design, print collateral, promotional materials that turn eye balls, communicate trust and converts sales.
We help B2B organisations get found online, drive more leads, and build brand visibility. We do this through strategic search, social media and content marketing programs tailored to your specific business challenges.
The team we assign to complete a client’s project works closely with the client to help them solve their users problems. We create “with” our clients not so much “for” them.
We do great work with great people like you. We do quality work, we do fast work and we are affordable – but you can only benefit from two of these combinations.
Stop the scroll with videos that demand attention. Sell, promote, and engage your audience with the attention-grabbing powers of video.
Videos are an excellent way to make a quick impression and attract attention. Telling a story with visuals is much simpler than relying on written content alone, and it is more likely to hold someone’s attention. Unlike other forms of content, video is powerful because it can elicit an emotional response from viewers.
By melding audio and visuals together, you as the artist can set a specific mood and deliver a concentrated message to your audience through a medium that they can consume without much effort. This is why video has become such a powerful tool for storytelling. It allows us to communicate our messages more effectively than ever before, across a variety of different channels.
Depending on what your goals are, we work with your team to produce a video that tells a story in the most impactful way possible. We collaborate with you to identify the audio and visual elements that will help you achieve your desired outcome.
We specialise in creating brand videos that are both engaging and attention-grabbing. We do this by using tools like text, visuals, voiceover, and sound design to translate your brand’s story into a video that can be used across multiple channels.
Brand videos are powerful tools for any content strategy. They show your potential customer your company’s expertise, effectively communicate your brand message and can increase overall brand recognition. Here’s how Ronel handles the video creation process:
As a full-service digital marketing agency, Ronel has the in-house talent to plan video marketing campaigns, create educational and promotional videos, and leverage social media, YouTube and other distribution channels to ensure your audience finds your videos. Use Videos for Marketing, Sales, Operations, Human Resources, Recruiting, Education, Learning & Development
Technology has allowed for more innovative and creative storytelling methods through the use of various types of videos, such as motion graphics, live-action, augmented reality, virtual reality, and 360-degree video. All of these formats can be used to create a variety of stories, including:
A strong marketing video can be a powerful way to tell your story quickly and effectively.
Video content marketing comes in many varieties. Our professional video production team has the experience and expertise to tackle your next project.
Some of the most common types of videos we use in video marketing campaigns or video advertising initiatives include:
Our motion graphics designers synthesise complex ideas and animate them in 2D and 3D formats.
Through animation, you can explain dense, technical software and elaborate product specs with ease, making them an ideal addition to your marketing mix.
Videos shot on location personalise your message and add a human touch to your brand and its offerings. We partner your brand with expert videographers, producers and creative directors to bring high-quality video production straight to you. By sourcing on-screen talent, scouting optimal filming sites and shooting live-action interviews, testimonials, demos, promos and more, we “have video, will travel.”
With a full-service, on-site video studio in our Accra headquarters and top industry visionaries behind the camera, we produce videos that make viewers stop-scrolling. Whether you need a podcast or youtube video, product video, web demo, news update or something else, we can deliver. All the resources and expertise your video marketing strategy requires live right here in our studio.
Ongoing Studio Management Services:
Promote your brand, describe your product and inform your prospects with digestible, step-by-step explainer videos. Explainers can be animated, live-action, 2D, 3D or hybrid formats that help nurture leads and close deals faster than other content types.
Sometimes, your customers’ stories are the ones most worth telling.
Leverage our video production team to create video testimonial and case studies that demonstrate real-world success stories and are sure to intrigue potential customers.
Maximise the value of live events by filming the big moments your audience wants to see. Trade shows, private events and industry conferences are great for physically interacting with attendees, but the business opportunities don’t end there: Repurpose footage from live events for social media and post-event follow-ups.
Whiteboard animations are one of the most persuasive types of online video. Present information, educate audiences and illustrate creativity with whiteboard videos. Our in-house producers and animators combine the best components of live-action talent, narration, custom character illustrations and visual storytelling to communicate your message.
Your script, B-roll and footage isn’t a story until it’s been woven together into a final cut. Whether you’re halfway through the editing process, or you haven’t even started, our post production services can put the finishing touches on your original content and help you tell a story your subscribers will remember.
We create other video content in addition to the already listed ones. Some of these additional video content services are listed below:
Video marketing is an imperative in a search engine-driven world. Videos that engage viewers, keep them on the page and solicit social sharing rank higher. And each video you produce increases the number of indexable web pages in search engines, enabling stronger search presence and putting a visual, compelling face to your content. With the right video strategy, these assets can improve your:
Our digital marketing experts can assist in formulating a video distribution and promotion strategy that works to achieve all of these goals.
Our digital marketing experts can assist in formulating a video distribution and promotion strategy that works to achieve all of these goals. In addition to housing an expert video production team, we’re a full-service digital marketing agency, offering SEO, social media, editorial, PPC services and more. Here are some examples of how our team can ensure each marketing video in your library benefits your bottom line:
Ronel is a full-service digital marketing agency. That means we cover every aspect of your marketing strategy, from planning to execution to analysis. Video marketing makes a difference in every vertical. Whether it’s B2B or B2C, the bottom line is the same: Viewers are consumers, and videos are designed to be consumed without asking too much of your audience.
That means you’ll connect with customers like never before, on their terms and in their preferred format.
Have an idea? We bring it to life. Not sure where to start? Your dedicated video services team works directly with your company to understand its brand, its vision and its future. We develop custom video solutions that serve your needs and marketing goals. Lights, Camera, Convert.
Some of the most frequently asked questions pertaining to video content marketing are answered here.
Any video work that can’t be produced in-house can be outsourced to a video marketing services provider, often an agency. Video marketing services can be any type of video format your company requires, as well as the project management, creative direction and post-production support that ensures your marketing videos are fully optimised and managed end-to-end.
Traditional marketing most commonly refers to physical, non-digital activities that companies use to promote their brand and services. These are often trade shows, print materials or billboards. Video marketing is the use of video as the chief medium of marketing communication, often in the form of an explainer video, video ad, animated video or other type of online-based video. Traditional and video marketing can work in tandem with each other as well — videos can be played in the background at trade show booths, for instance.
A video marketing agency has the expertise, bandwidth and access to the tools needed for high-quality video content creation. Professional videos more than a few minutes long and with complex animations or effects can be resource- and cost-prohibitive to produce internally. An agency can do all of this and more, ensuring your videos align with a strategic video marketing campaign, are more visually appealing than competitors’ videos and are optimised for multiple distribution and publication forms (website, YouTube, social media, email, etc.)
Ronel’s video marketing services represent just a portion of the services we offer as a full-service content marketing agency. They can be rolled into a more comprehensive marketing package that includes other marketing channels and content types. Videos from Ronel can also be produced on-location, in-house in our studio or from the commercial-quality equipment of our amazing videographers around the world. As a video marketing company, we can execute sophisticated video campaigns for any type of client in any vertical, regardless of size or location. We also report on video success metrics and manage the full process pre- and post- production.