Content Marketing

Content isn’t king, it’s the kingdom.

We’ll help you unlock the full potential of great content. 

Content Marketing Agency

Our way

Unified Strategy, Creativity and Communication

Our approach to content marketing is one of a kingdom mindset that harnesses and leverages combined skillsets across our SEO, Social Media, PR, and creative teams.

72% of online marketers describe content marketing as their most effective SEO tactic.

This is also the reason we make it a priority that the content type, who the target audience is and how we market it is specific and targeted to generate the best ROI. Good content leads to good SEO ranking which then converts to leads and customers.

The Ronel Difference

Here is why our clients love our work

Harmonised Framework : We look at the big picture and make sure that every execution in our process is geared towards achieving the overall goal of our partners.

Transparent & Honest Reporting : We report on the metrics that matter most to your business. We’ll be the first to tell you if metrics take dip. We then share exactly what caused the dip and build out an action plan for improving future performance.

Skilled Experts from Across the World : Working with seasoned freelance the RONEL Network has helped us to build a proven framework with formalised process to scale your online presence.

Why work with us?

  • Bringing the Client's content to life
    When you think of content marketing, it’s so easy to just think of blog articles. Whilst we regularly create engaging articles for both SEO and outreach purposes, our talented content team can do so much more than that. From educational white-papers, reports and surveys, to larger pieces such as interactive maps, calculators and quizzes, to video marketing, there really is no limit to what we can create. For large campaigns, we can split them into smaller pieces of content, so you have a continuous flow of content that your customers – and potential customers – are consuming. We can also audit current content on your website, to identify opportunities for optimisation and outreach, to further raise your awareness and bring in customers. Once your content is out there, we’ll work hard to push users down your marketing funnel with trigger campaigns, to improve your conversion rate. After all, we’re passionate about content and we want you to be too.
  • Bringing Together All the Key Players
    Effective and engaging content is built on a diverse range of specialisms – and so are we! We’re a full-service agency, so we’ll bring together all the key players to help bring your content marketing to life. From designers and copywriters, to SEO specialists and an expert web development team, we’ve got the people in-house to ensure you get results. Our PR team have access to a huge network of journalists to get your content placed, and have secured coverage for our clients in leading publications like The Guardian. When you choose us as your content marketing agency, we’ll start by taking the time to gain a deep understanding of your business, and your audience.
  • Smart Content Analysis
    Lots of our clients admit that they don’t know how to measure the effectiveness of content marketing – but that’s where we can help. By using industry-leading tools, we’re able to monitor how content has performed in terms of your objectives; whether it’s raising awareness via backlinks, keyword rankings and traffic, to leads, conversions and repeat purchases. You’ll be assigned a dedicated content consultant who will be on-hand to help, and answer any questions you may have. We’ll also send you monthly reports so you have complete visibility over your content marketing. We’re the content agency of choice for a range of local, national and international brands, having created campaigns that have directly increased traffic, brand awareness and conversions. Will you be the next?

Our Content Marketing Expertise

Depending on your objectives, we can develop a strategy for any or all of the four stages of the content marketing funnel:
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    Awareness
    From blog articles to outreach posts and interactive pieces, we can create content that will increase your rankings on the search engines, build links to your site, and raise brand awareness.
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    Consideration
    For people who are already aware of your brand, we’ll create content that will cause them to consider investing in you. Educational content such as white-papers, reports, webinars and podcasts will help to position you as a thought leader, and make you stand out from competitors.
  • 018-sales-funnel
    Conversion
    Great content marketing can result in conversions. From product demos to price sheets, spec sheets and case studies, we’ll create content that highlights the benefits of your products/services, making your target market unable to resist.
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    Loyalty
    Once you’ve converted a customer, it’s crucial to encourage loyalty. Exclusive webinars, guides on increasing product/service usage and complementary services are just some of the content we can create, to keep your customers coming back for more.
Our Trusted Process

Our proven framework- engineered to drive results

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    Analysis & Research
    This phase start by holding a discovery meeting to understand your goal and brand identity. We’ll identify your key personas, map out customer journeys at all stages of the funnel, and conduct extensive SEO research and competitor analysis. From there, we analyse your existing site traffic and competitors’ search position.
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    Strategise
    We build a comprehensive and data-backed SEO and content marketing strategy guaranteed to drive more qualified website visitors and increase sales. We run Keyword Research – a process of browsing the web for ideas that must be present in our article or post. Analyse competitor content through
    • • Keyword research.
    • • Concept Map (erase & answerthepublic) & Content Cluster Creation
    • • Word Count Analysis
    • • Content Gap Analysis (frase)
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    Create & Optimise
    We use industry-leading tools and knowledge of your organisation to draw up shareable, informational, and entertaining content ideas, based on your objectives, and create the content through:
    • • Creating the Outline: This is preparing an out of all of the data that have been researched to come out with a content structure made up of headings and subheadings.
    • • Expanding the Outline: by expanding the main headings and subheadings with data/content
    • • Optimising or Cleaning the Copy: The content/article optimisation phase is we make sure to include all the keywords we want to rank for with this article, check for grammar, copyright and plagiarism. We also optimise the article for logical structure and flow to have a natural language.
    • • Creating Visuals (Imaging, Design & Infographic): We then design a featured image or infographic, take a photograph, use stock photos or find royalty free images online that matches your article. This design phase also include images and designs within the post itself.
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    Distribution & Promotion
    We’ll make sure your content is seen by the right people on the right channels, and track key KPIs including shares, backlinks, page views and conversions.
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    Evaluate
    We continually review the ROI of our work by running AB Testing to tweak and improve our strategy and to target new opportunities.

Copywriting

Hire RONEL's team of dedicated and hardworking content management team to boost your brand now!!!

Storyboarding

Hire RONEL's team of dedicated and hardworking content management team to boost your brand now!!!

Illustration

Hire RONEL's team of dedicated and hardworking content management team to boost your brand now!!!

Animation

Hire RONEL's team of dedicated and hardworking content management team to boost your brand now!!!

Motion Graphics

Hire RONEL's team of dedicated and hardworking content management team to boost your brand now!!!

Explainer Videos

Hire RONEL's team of dedicated and hardworking content management team to boost your brand now!!!

Live-action Production

Hire RONEL's team of dedicated and hardworking content management team to boost your brand now!!!

Post Production & VFX

Hire RONEL's team of dedicated and hardworking content management team to boost your brand now!!!

Script Development

Hire RONEL's team of dedicated and hardworking content management team to boost your brand now!!!

Know more

FAQs

Search engines look at 3 primary factors when trying to understand all of the websites in their index: authority, relevancy, and crawlability. Authority is a measure of how reputable your website is in the eyes of Google and other search engines. Relevancy helps Google to understand what your website is about so it can send the right people to your website. If you type “cars” into Google, Google will sift through trillions of web pages and order them based on how trustworthy they are, and how relevant they are to “cars.” SEO is all about helping Google to better understand your website, while also increasing your authority so you start appearing for the search terms that are most valuable to your business.
The ROI of SEO varies from one industry to the next. How valuable would it be to your business to come up as the top recommendation when your customers are actively searching for you? Let’s look at an example. 320 people search for the exact phrase “event venue Denver” every month (not to mention those who search for slight variants, like “event venues Denver”). Being the first result on Google would bring ~110 people to your website every month who were actively searching for event venues in Denver, many of whom had never heard of your brand before. Assuming 0.5% of those people booked an event venue JUST ONCE, this one search term would bring you 6-7 new customers every year.
Our best advice here would be to talk to an SEO expert to get their opinion. That being said, a good general rule of thumb is to check your website’s domain authority using the Moz toolbar. In most cases, if your site’s authority is less than 40, you should focus on the Authority side of SEO (i.e. getting more reputable websites to link to you). If your site’s authority is greater than 70, you should probably focus on the Relevancy side of SEO (setting up a proper SEO foundation). If your site falls somewhere in the middle, then do a search for 5 of your biggest competitors, and compare your domain authority to theirs. If your domain authority is higher than theirs, then it’s probably best to focus on Relevancy. If your domain authority is lower than theirs, then it’s probably best to focus on Authority. Struggling to decide which makes more sense? Set up a call with us and we’ll point you in the right direction.
Content marketing is the cornerstone of SEO. Search engines like Google are obsessed with giving searchers what they’re looking for. When search engines find websites that provide useful information, they reward those websites by ranking them higher in search results. The more high-quality content you write, the higher you will rank for the search terms that your customers are looking for

Not necessarily, but how. much is 50% of your total website traffic worth to you?
Similar to almost any other profession, you can do it yourself, but will always see the best results when you bring in experts to help. You can do your business’ taxes on your own, but probably choose to hire a professional because you know that they will be worth the investment.
If your business’ marketing budget is less than a few hundred dollars per month, it probably makes sense to take the DIY approach to SEO – any “expert” charging less than a few hundred dollars per month is going to be a risky investment. They may land you in some hot water with Google.
For those who would rather hire a professional, come explore our guide to evaluating SEO providers to ensure that you hire a trusted professional.