We help brands discover and harmonize their best story by combining

Strategy,
Branding &
Digital

What we offer

Capabilities And Services

RONEL is a full-service digital agency. We aim to fully understand our clients; their customers’ wants and needs, and align their core purpose to create the highest value achievable. Our services are also provided with that in mind. 

  • Brand Strategy
  • Business Strategy
  • Social Media Strategy
  • Messaging
  • UI/UX Strategy
  • Content Strategy
  • Campaign planning
  • Brand Positioning
  • Digital Marketing Strategy
  • Logo Design
  • Visual Identity Design
  • Creative / Graphic Design
  • UI/UX Design
  • Print Collateral
  • Brand Guidelines
  • Packaging Design
  • Advertising & Marketing Campaigns
  • Direct Marketing
  • Web Design & Dev.
  • Social Media Management
  • eCommerce, WordPress & Multisites
  • Digital Marketing (SEO, SEM, Paid Ads - PPC)
  • Online Reputation/Crisis Management (ORM)
  • Email Marketing
  • Video & Photography
Strategy

Designing a plan & crafting stories to reach your brand's goals.

Branding

Transforming your goals with designs that solve business problems.

Digital

This is where we execute and communicate your story to the world.

FAQs

Learn More about Ronel's Operations

We don't have set pricing on the services we offer your business. However for a typical branding project for our existing clients is between $1000 - $5,000 (USD). Payment is split in to 3 parts : 50%, 25%, 25% . The first payment to kick things off is a non-refundable  50% deposit. The rest of the payment is at the mid and final milestones of the project.

The reason for a ballpark figure is that branding is a bespoke outcome based on your needs.  You'd agree that all businesses' needs are different and what we hope to do is understand your needs first through a discovery session. By doing this we're able to give you the appropriate solution and a price that reflects that solutions value.

Have you wondered why people pick Nike over Adidas, or Apple over Samsung?

BRAND - it's what people connect with, trust and perceive as more valuable to them. Branding let's your customers:

  • Connect with a unique personality
  • Align with your values or cause
  • Understand why and how you do what you do
  • Recognise you from a far and up close on their mobile
  • Have a memorable experience with your business
  • Want to tell their friends about your business.

Branding is more than logo design. It's a combination of strategic direction to overcome your problems and achieve your goals. It's creating messaging and copy for things like your website. And it's a visual look and feel that includes a logo

Additionally, your brand can change over time as your business changes. No matter if you're starting out or changing things up, branding/rebranding is your starting point as it can inform your marketing, advertising, packaging, social media and more.

So if your customers connect more with your competitor, you have a branding problem. We want to help you make your customers' first choice, your business.

If you're a business, isn't standing out from the competition when you offer the same but better service great? More customers are going to the shop next door but not yours even though you sell the same thing. A larger audience is following a similar business but not yours. These are potential branding problems.

Have you wondered why people pick Nike over Adidas, or Apple over Samsung?

BRAND - it's what people connect with, trust and perceive as more valuable to them. Branding let's your customers:

  • Connect with a unique personality
  • Align with your values or cause
  • Understand why and how you do what you do
  • Recognise you from afar and up close on their mobile
  • Have a memorable experience with your business
  • Want to tell their friends about your business.

Branding is more than logo design. It's a combination of strategic direction to overcome your problems and achieve your goals. It's creating messaging and copy for things like your website. And it's a visual look and feel that includes a logo.

Additionally, your brand can change over time as your business changes. No matter if you're starting out or changing things up, branding/rebranding is your starting point as it can inform your marketing, advertising, packaging, social media and more.

So if your customers connect more with your competitor, you have a branding problem. We want to help you make your business your customers' first choice.

Marketing is most definitely an important part of increasing business and you should actively be utilising marketing to do so.

But can you effectively market your business without consistent tone of voice that is unique to your business? How will your customer know it's your business without seeing a memorable logo, specific colours, or style of imagery, when presented with an ad on LinkedIn or Instagram? Will your customer be able to identify your shopfront from a distance or even up close when it looks totally different to what they see on your website?

Branding compliments and enhances your marketing efforts. Branding helps your marketing and advertising stand out, be recognisable and memorable.

Strategy is definitely an over-saturated buzzword in business. It can mean different things to different people. Strategy in this context is 2 things.

The first is identifying and understanding your business problems and goals, to then determine a strategy to achieve them. Kind of like knowing where the goal posts are to aim towards. This may include providing an action plan that could mean an updated brand identity as a solution or maybe a non-branding solution to meet the goal.

The second part to strategy is what we'd call 'Brand Identity Strategy'. This is a non-negotiable part of the branding process. It helps us understand:

  1. Who your customers are and what are their needs.
  2. Why, how, what you do what you do.
  3. How you are perceived and wish to be perceived.
  4. Your position in your market.

Each part informs a Brand Identity outcome and can be used to refer back to as the yard stick for knowing if we're hitting the mark. The best part of both strategies are that, there may be facets about your business you'd never even considered and it allows us both to be on the same page. So it's a big win-win.

Ultimately both parts of strategy form a really useful brief so that we can produce a far greater result for your business. The more you are open about your business, the more helpful we can be. Because we want to be part of your team and see it succeed. A strategy to get us there is simply a great platform to leap from.

If you're a small business, a branding engagement typically takes between 1-3 months.

This factors in many things, such as:

  • Current workload we have
  • Payments being promptly made
  • Client assets being provided (eg. text/imagery)
  • Revisions to work presented
  • Amount of Visual Identity concepts created
  • Aligning schedules for meetings

Our branding process typically involves:

  1. Discovery strategy session (in person or video call)  6-8 hours
  2. Strategy outline produced 1 week
  3. Messaging produced1-2 weeks
  4. Visual Identity 2-4 weeks
Awards & honours

Great Works Preceed Recognition

Owing to the quality of work we do, our projects have also received acclaim and recognition from various companies of repute in Ghana.

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3× Winner
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3× Honorable mention
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1× Sponsor
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Best Design Agency 2020
Affiliates

Clients

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Latest News & Article

From our blog.

Work Inquiries

Questions?
Get in touch.

Ronel Ghana (HQ)

B168 Orange Street.
Burma Valley, East La.
Accra, Ghana.
hello@ronelagency.com

Ronel USA

Tel:  +14422227475
hello@ronelagency.com