Brand Messaging

A consistent, cohesive brand story is key to making your brand messaging stick.

Use a framework to help you tell this story and ensure that your branding is on point.

How We Approach Your Messaging

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Your messaging is directly shaped by your brand goals. Depending on the story you want to tell, we help you distill and articulate key messaging around who you are, what you do, and why people should want to buy from you. To ensure your content is consistent and cohesive across all channels, we also provide messaging guidelines that are easy to apply. With this simple but flexible framework, everyone on your team is empowered to tell stories that reinforce your brand value, whether through a simple tweet or a global campaign.

How a Brand Heart Helps Your Business

Your brand heart is what will help build a lasting brand. With a strong heart, you can…

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Tell stories that earn lifelong customers.

Being authentic and consistent with your beliefs will help you attract people who share your same ideals. In today’s competitive market, being able to tell these types of stories is your best competitive advantage.

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Make better business decisions.

Your brand heart is your guiding star that guides you to make the best decisions for your business, especially when you’re feeling lost or unsure about what to do. When you operate with your values at the forefront, it cultivates trust and accountability with the people you work with and for existing and potential customers.

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Create a stronger, happier culture.

A shared vision among employees creates a more collaborative, committed, and engaged workforce – leading to a healthier work environment that helps you attract and retain top talent.

Your heart is the epicentre of your company and everything you do should reflect that. Your actions and words should be in line with the morals you want your company to represent. This will help you attract like minded individuals to work with and help you foster a community inside and outside of your walls.

Brand Strategy FAQs

Some of the most frequently asked questions pertaining to brand strategy is discussed here.