Guidelines that are creatively designed and easy to use will help you do just that. With these guidelines in place, you can rest assured that your content will always reflect your brand in the best possible light.
Consistent and cohesive communication is key to cultivating brand recognition. Your blog articles, tweets, website, and packaging should all reflect your brand. This will help create a recognizable image for your company that customers will remember. It can be difficult to keep your brand consistent without proper guidance. Things like mismatched logos, colours, and other content can make it look like you’re not in control of your brand, which can damage your credibility. A comprehensive guide is essential to empower your team to protect and accurately represent your brand. This guide should include your brand story, values, and goals. By having this guide, you will give your team the tools they need to be allies of your brand. With a united front, your team can be the powerful voice that spreads awareness and builds your brand into the success story it deserves to be.
At Ronel, we design guidelines that are custom and comprehensive, providing creators with all the practical information they need to apply your brand identity consistently and cohesively.
Our focus is on ease of use, which is why we include tips, examples, and real-world use cases to make things as clear as possible. Your team can create beautiful content that accurately reflects your brand with our complete guidelines. With these guidelines, you’ll have peace of mind knowing that your team can produce the high-quality content you need.
A brand guide provides all the info content creators need to confidently produce on-brand content, no matter the medium. This includes detailed directions on how to apply brand elements, style guidelines, dos and don’ts, etc. While some brands may include additional elements (depending on the type of content they create), guidelines should cover brand basics, such as:
What matters most is that your guidelines are thorough, accessible, and easy to apply.
Some of the most frequently asked questions pertaining to brand strategy is discussed here.
To win people’s hearts and minds, you need to tell a strong brand story. Story is the last remaining competitive advantage—and the better you can communicate yours, the more successful your brand will be.
But without a strong brand strategy, you won’t have the tools or blueprint you need to align your business to your marketing, tell compelling stories, and attract a community of lifelong customers who share your values.
A brand strategy gives you…
It also unites your team internally. With a strong brand strategy, people have a shared vision of what your brand is trying to achieve, and they are more engaged and committed to achieving it.
In short, a brand strategy is the secret to long-term success—both inside and outside your company’s four walls.
As seasoned experts, we can craft and execute every stage of your brand strategy, from identifying your principles and brand messaging to designing your logo, packaging, and more.
Also, we only work with brands we believe in, so we’ll give you the best of our brains and creativity to help you build the best brand in your industry.
That means you’ll get…
And that’s just the start of it.
Best of all, by starting our partnership by developing a brand strategy together, we are able to get deeper insight into your brand, as well as your business. This informs the creative decisions we make going forward and lets us do more impactful work that will change your business for the better.
Whether you need to build your brand strategy from scratch or update a specific portion of your strategy, our services offer you fresh insight to help you develop and differentiate your brand, and keep your entire organization aligned, including:
Of course, we know that every brand has unique needs. Whatever brand strategy challenges you’re facing, we can help you untangle them.
If you want to get to know us a little more, find out about our team philosophy and how we approach our work.
Again, as every brand is unique, price depends on your particular needs. Our typical Brand Strategy engagements start at $20,000-$30,000. However, we tailor packages based on your company’s size and needs.
If that’s above your budget, we also offer custom workshops to guide your team through creating a winning brand strategy on your own. (We also offer discounted rates for non-profits.)
Sound good? Let’s talk.