We have worked in pretty much every business vertical and have a depth of knowledge in both e-commerce and lead gen clients that sets us apart from most agencies. We can tailor objective-led strategies from smaller growing clients, right up to huge multinationals, covering a breadth of budgets. The most important thing to remember is that we will always create a bespoke PPC strategy for you, underpinned with integrated business data to prove our effectiveness.

We will advertise on any channel deemed relevant to your business strategy, often starting with the basics of Google Search, Display, Video, Shopping and Microsoft Advertising. We also offer Programmatic,  and Social Media advertising on both mainstream platforms like Facebook and LinkedIn, as well as more niche platforms like Pinterest and Reddit.

This completely depends on the campaigns we are running for you and aligns with your wider business objectives. For upper-funnel PPC campaigns, we’re more likely to measure views, impressions, traffic and recall lift. With lower-funnel campaigns, we’ll measure key metrics like volume of leads/conversions, return on ad spend (ROAS) or cost per acquisition (CPA)

Google Ads is a product created by Google that allows anybody to access and begin the process of advertising on their network. However, the platform has become so expansive and competitive that dedicated specialists are a must when it comes to carefully deploying your budget in relevant and cost-effective channels. Agencies such as Ronel partner with Google directly to gain access to key insights and learnings – which our experts leverage with every campaign they launch.

SEO is the set of processes and techniques used to increase your website’s visibility in search engines like Google and Bing ‘organically’ (without the direct exchange of money). PPC is a method of advertising across networks, using a Pay-Per-Click pricing model. You pay for each click on your adverts, which direct online traffic to your website.