This helps us to better understand where your brand is now, and where you would like it to be in a given period of time. This process mainly involves the collation and analysis of feedback from the clients’ audience with respect to what the clients want to offer.
No matter what marketing strategy you’re crafting, it’s essential to have a strong understanding of both your brand and your target market. This way, you can ensure that your campaigns are resonating with your audience and driving the right results for your business.To be able to do this well, you’ll need to be able to analyse your data deeply and draw actionable insights and next steps from it. While it may seem daunting at first, differentiating yourself, telling stories that captivate your audience, and compelling people to choose you is a necessary step to being successful. By taking the time to do these things, you will set yourself apart from others and be more likely to achieve your goals.
It’s easy to have blindspots when you’re focused only on your brand’s data everyday. But having other people around to offer their perspectives can help you see opportunities that you may have missed. We make sure that during the discovery process, we explore and learn as much as possible about your goals, competitors, target market, and any other key factors that could influence our strategy moving forward. We want to leave no stone unturned so that we can create the best possible plan for your success. Some key factors we critically analyse include the following:
Upon completion of our research, we turn our findings into actionable strategies that will help you reach your goals, build on your ROI, and build a community of loyal customers.
A rebrand can come in many different forms, but the most common are an incremental evolution or a complete change. The former is usually the safest method, while the latter offers more risk but with the potential for a greater reward. Here are some common scenarios where a rebrand might be necessary:
Review what aspects of your brand could be improved to make you more distinguishable from your competitors.
To have a clear understanding of what your company stands for.
If your brand name or names don't accurately represent your brand positioning, product and service offering, or business structure, it's may for an update.
A total change or shift of direction within your organisation.
Branding should affect every aspect of your organisation, from the products you sell to the way your employees answer the phone. We’ll work with you to deliver a branding strategy that fits your needs and budget, and we’ll make sure it’s a success.
Your company’s core purpose, values, personality, desired positioning, and vision should be crystal clear. Naming your company’s various products and services is a great way to make a lasting impact.
Creating a coherent communication framework, tone of voice, style, and key messages is essential for any business. Having a clear and consistent way of communicating with your audience will help you build trust and credibility with them. Not to mention, it will make it easier for you to get your point across clearly and effectively.
To create a consistent design system, you will need to use a combination of artworks, icons, illustrations, photos, and animations that all work together. We are here to help you achieve that.
We will document your new brand with guidelines which will help keep your visuals and written content consistent with your brand identity.
Guiding your team and transferring the new brand guidelines to them.
We specialise in helping you understand the ins and outs of branding. We’ll take you step-by-step through our four-stage branding process and help you determine what is best for your brand.
When it comes to branding your organisation, it’s important to understand your competitors, your audiences, and any existing branding you may have. This will help you develop a stronger, more differentiated brand that will resonate with your target market.
Your brand identity is what makes you unique and sets you apart from your competitors. It’s important to have a strong brand identity that is consistent across all platforms. Brand architecture is the framework that defines how your brand identity will be used.
A strong communication strategy is essential for any business, big or small. It’s what will help you craft key messages and a visual identity that goes beyond just a logo. By taking the time to develop a communication framework, you’ll be setting your business up for success.
Compiling brand guidelines and unveiling your new brand to the world.
Some of the most frequently asked questions pertaining to content strategy is discussed here.
