This can be achieved by identifying and articulating the core principles that make up the heart of your brand.
Brands have the power to change the world with strong communities behind them. But to attract a strong community, you need to be transparent about who you are and what you believe—and communicate it consistently across every touchpoint.
Your brand core is what will help build a lasting brand. With a strong heart, you can…
Being authentic and consistent with your beliefs will help you attract people who share your same ideals. In today’s competitive market, being able to tell these types of stories is your best competitive advantage.
Your brand core is your guiding star that guides you to make the best decisions for your business, especially when you’re feeling lost or unsure about what to do. When you operate with your values at the forefront, it cultivates trust and accountability with the people you work with and for existing and potential customers.
A shared vision among employees creates a more collaborative, committed, and engaged workforce – leading to a healthier work environment that helps you attract and retain top talent.
Your core is the epicentre of your company and everything you do should reflect that. Your actions and words should be in line with the morals you want your company to represent. This will help you attract like minded individuals to work with and help you foster a community inside and outside of your walls.
Our collaborative process is designed to help you explore your brand’s core principles, identify common themes, create shared definitions etc. This process is a powerful tool for self-reflection that can help you connect with your brand on a deeper level.
Some of the most frequently asked questions pertaining to brand strategy is discussed here.
To win people’s hearts and minds, you need to tell a strong brand story. Story is the last remaining competitive advantage—and the better you can communicate yours, the more successful your brand will be.
But without a strong brand strategy, you won’t have the tools or blueprint you need to align your business to your marketing, tell compelling stories, and attract a community of lifelong customers who share your values.
A brand strategy gives you…
It also unites your team internally. With a strong brand strategy, people have a shared vision of what your brand is trying to achieve, and they are more engaged and committed to achieving it.
In short, a brand strategy is the secret to long-term success—both inside and outside your company’s four walls.
As seasoned experts, we can craft and execute every stage of your brand strategy, from identifying your principles and brand messaging to designing your logo, packaging, and more.
Also, we only work with brands we believe in, so we’ll give you the best of our brains and creativity to help you build the best brand in your industry.
That means you’ll get…
And that’s just the start of it.
Best of all, by starting our partnership by developing a brand strategy together, we are able to get deeper insight into your brand, as well as your business. This informs the creative decisions we make going forward and lets us do more impactful work that will change your business for the better.
Whether you need to build your brand strategy from scratch or update a specific portion of your strategy, our services offer you fresh insight to help you develop and differentiate your brand, and keep your entire organization aligned, including:
Of course, we know that every brand has unique needs. Whatever brand strategy challenges you’re facing, we can help you untangle them.
If you want to get to know us a little more, find out about our team philosophy and how we approach our work.
Again, as every brand is unique, price depends on your particular needs. Our typical Brand Strategy engagements start at $20,000-$30,000. However, we tailor packages based on your company’s size and needs.
If that’s above your budget, we also offer custom workshops to guide your team through creating a winning brand strategy on your own. (We also offer discounted rates for non-profits.)
Sound good? Let’s talk.