by building an employer brand that people want to work for.
To build a lasting brand, you need a strong team behind you. But in a competitive hiring market, it’s increasingly challenging to find great employees—and keep them. How do you stand out? How do you make people want to work for your brand? By identifying what makes you a great employer, sharing it with the world, and continuously nurturing those traits. When you do this successfully, you can cultivate a community of people who are committed to your values, your vision, and your brand for the long term.
Whether you’re an established brand that needs some realignment or a new company that wants to grow in the right direction, understanding what makes you a great employer is crucial. This process includes things like:
Ultimately, the goal is to equip yourself with the tools and understanding you need to tell stories that make people feel connected to your brand.
We understand that your brand is important to you and we want to help you put your best foot forward. We’ll take the time to learn about how you’re currently perceived by those who matter most – your target audience and employees. We want to know what makes your company unique and special so that we can help you create content that will attract the right kinds of people. An articulated employer strategy can help increase the quality of candidates, keep employees engaged, and discover new outlets and talent pools for growing a diverse team.
By being clear about what you want from employees and what they can expect from working with your company, you signal to everyone that you’re serious about building a strong, committed team.
Some of the most frequently asked questions pertaining to brand strategy is discussed here.
To win people’s hearts and minds, you need to tell a strong brand story. Story is the last remaining competitive advantage—and the better you can communicate yours, the more successful your brand will be.
But without a strong brand strategy, you won’t have the tools or blueprint you need to align your business to your marketing, tell compelling stories, and attract a community of lifelong customers who share your values.
A brand strategy gives you…
It also unites your team internally. With a strong brand strategy, people have a shared vision of what your brand is trying to achieve, and they are more engaged and committed to achieving it.
In short, a brand strategy is the secret to long-term success—both inside and outside your company’s four walls.
As seasoned experts, we can craft and execute every stage of your brand strategy, from identifying your principles and brand messaging to designing your logo, packaging, and more.
Also, we only work with brands we believe in, so we’ll give you the best of our brains and creativity to help you build the best brand in your industry.
That means you’ll get…
And that’s just the start of it.
Best of all, by starting our partnership by developing a brand strategy together, we are able to get deeper insight into your brand, as well as your business. This informs the creative decisions we make going forward and lets us do more impactful work that will change your business for the better.
Whether you need to build your brand strategy from scratch or update a specific portion of your strategy, our services offer you fresh insight to help you develop and differentiate your brand, and keep your entire organization aligned, including:
Of course, we know that every brand has unique needs. Whatever brand strategy challenges you’re facing, we can help you untangle them.
If you want to get to know us a little more, find out about our team philosophy and how we approach our work.
Again, as every brand is unique, price depends on your particular needs. Our typical Brand Strategy engagements start at $20,000-$30,000. However, we tailor packages based on your company’s size and needs.
If that’s above your budget, we also offer custom workshops to guide your team through creating a winning brand strategy on your own. (We also offer discounted rates for non-profits.)
Sound good? Let’s talk.