Channel Planning

A strategic exercise used to inform multi digital channel marketing programs.

Use custom channel planning to increase your conversions and connect with the right people for maximum reach.

How We Approach Channel Planning


We analyse your data and personas to get a clear understanding of your goals and the people you want to reach. With the help of these insights, we can better understand which channels will work best for your business, explore any potential channels that could be experimental and recommend content that would be most effective for your plan and budget. With our channel planning services, you can ensure that your content will always be seen by the right people. We’ll help you develop a plan that targets your ideal customer and helps you connect with them on the channels they use most.

Why Channel Planning Matters

If you want your content marketing efforts to be successful, you need to do more than just produce great content. You also need to get that content in front of the right audience by targeting the right channels. That includes:

  • Owned

    Website, blog, newsletter, social media, etc.

  • Earned

    Social influencers/outreach, traditional media, industry publications, etc.

  • Paid

    Traditional advertising, social media advertising, sponsored content (advertorial), content discovery, traffic builders, etc.

While there are many different marketing channels available, it can be tricky to know which ones will work best for your brand. Channel planning is important for bringing clarity and focus to your distribution strategy. This will help you meet your customers where they are, and find new ones. Your distribution strategy is only as good as the channels you include in it. By brainstorming and researching the best ideas for each channel, you can create content that will make the biggest impact at every touchpoint.

This strategy will help you attract visitors and turn them into lifelong customers.

Content Strategy FAQs

Some of the most frequently asked questions pertaining to content strategy is discussed here.