Planning is not Strategy – it is your choice to win at what you do. To be at a Position to Win (new business) or be re-align to win (existing business), Ronel is the blueprint to update your brand and tune-up your messaging.
We craft eye turning creatives for the digital and the real world. Design, print collateral, promotional materials that turn eye balls, communicate trust and converts sales.
We help B2B organisations get found online, drive more leads, and build brand visibility. We do this through strategic search, social media and content marketing programs tailored to your specific business challenges.
The team we assign to complete a client’s project works closely with the client to help them solve their users problems. We create “with” our clients not so much “for” them.
We do great work with great people like you. We do quality work, we do fast work and we are affordable – but you can only benefit from two of these combinations.
The automation process helps to free time for the client to carry out other tasks.
We use CRM data to automate processes and free up essential time. Our bespoke methods and scripts are designed for campaign optimisation that’s completely automated. Our approach focuses on three key areas:
The automation of these saves hours of work per month, and eliminates human error and emotional decision making.
Our tools check accounts either daily or hourly for issues relating to expended budgets, broken API connections and targeting mistakes.
Shopping feeds automatically reflect third party data to improve performance, and campaigns are created from scratch each morning.
Our expertise spans certain key specialisms:
We help funnel your lead generation efforts with tools that let you engage and stay connected to your audience.
We’ll devise an effective email marketing strategy that grows your customer base.
Make the most of your valuable data in order to save time and boost efficiency.
This is a method of generating more leads without having to lift a finger. This can be done by using strategically planned triggers. Our approach to marketing automation falls into three areas:
Using careful testing and optimisation, we create a schedule of communications and ensure there’s unique content at every stage of the journey.
We set up a customised email workflow which consists of the schedule, trigger settings and content for the emails.
New email campaigns are fired depending on which actions have been taken, pushing the user further down the marketing funnel.
The number of networks that require management is constantly expanding, the functionality of the platforms are becoming ever more complex, and without automation, search engine marketers will struggle to focus on the deeper analysis and insight that clients really value in an agency. That’s why we’ve made automation one of our biggest priorities.
We build bespoke automated scripts which hit that sweet spot between getting a large number of clicks whilst making sure each click doesn’t cost too much. The overall effect is the maximum amount of profit achievable.
Marketing automation, data capture and lead nurturing are highly effective forms of streamlining your processes, boosting brand loyalty and driving sales. With accurate customer data and targeted content and communications, there’ll be no need for cold calling. You can offer your customers the personalised experience they expect. What’s more, you’ll be able to measure your results, so you can optimise your techniques.
Our team utilise CRM data to improve the results generated through online marketing campaigns via automation, using the power of email marketing trigger campaigns to push users further down the marketing funnel through intelligent targeting and personalisation.
Your customers’ decision making process can take time. Work with us, and we’ll design and deliver a successful automatic lead nurturing strategy for your business. Our team will help you make greater use of your customer database to set up triggered email marketing campaigns using Mailchimp, sending specific messages to customer based on actions they have taken on your website.
You probably have questions about the details of how this program works. Instead of keeping them a secret and making you call us to find out, we’re going to share them with you directly. We keep a running list of 25+ questions people generally have about how this program works. Some of these questions include:
We have worked in pretty much every business vertical and have a depth of knowledge in both e-commerce and lead gen clients that sets us apart from most agencies. We can tailor objective-led strategies from smaller growing clients, right up to huge multinationals, covering a breadth of budgets. The most important thing to remember is that we will always create a bespoke PPC strategy for you, underpinned with integrated business data to prove our effectiveness.
We will advertise on any channel deemed relevant to your business strategy, often starting with the basics of Google Search, Display, Video, Shopping and Microsoft Advertising. We also offer Programmatic, and Social Media advertising on both mainstream platforms like Facebook and LinkedIn, as well as more niche platforms like Pinterest and Reddit.
This completely depends on the campaigns we are running for you and aligns with your wider business objectives. For upper-funnel PPC campaigns, we’re more likely to measure views, impressions, traffic and recall lift. With lower-funnel campaigns, we’ll measure key metrics like volume of leads/conversions, return on ad spend (ROAS) or cost per acquisition (CPA)
Google Ads is a product created by Google that allows anybody to access and begin the process of advertising on their network. However, the platform has become so expansive and competitive that dedicated specialists are a must when it comes to carefully deploying your budget in relevant and cost-effective channels. Agencies such as Ronel partner with Google directly to gain access to key insights and learnings – which our experts leverage with every campaign they launch.
SEO is the set of processes and techniques used to increase your website’s visibility in search engines like Google and Bing ‘organically’ (without the direct exchange of money). PPC is a method of advertising across networks, using a Pay-Per-Click pricing model. You pay for each click on your adverts, which direct online traffic to your website.