How To Choose A Good Brand Name
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Some of the most frequently asked questions pertaining to marketing strategy is discussed here.
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If you’re a business, isn’t standing out from the competition when you offer the same but better service great? More customers are going to the shop next door but not yours even though you sell the same thing. A larger audience is following a similar business but not yours. These are potential branding problems.
Have you wondered why people pick Nike over Adidas, or Apple over Samsung?
Brand – it’s what people connect with, trust, and perceive as more valuable to them. Branding lets your customers:
Branding is more than logo design. It’s a combination of strategic direction to overcome your problems and achieve your goals. It’s creating messaging and copy for things like your website. And it’s a visual look and feel that includes a logo.
Additionally, your brand can change over time as your business changes. No matter if you’re starting out or changing things up, branding/rebranding is your starting point as it can inform your marketing, advertising, packaging, social media and more.
So if your customers connect more with your competitor, you have a branding problem. We want to help you make your business your customers’ first choice.
Strategy is definitely an over-saturated buzzword in business. It can mean different things to different people. Strategy in this context is 2 things.
The first is identifying and understanding your business problems and goals, to then determine a strategy to achieve them. Kind of like knowing where the goalposts are to aim towards. This may include providing an action plan that could mean an updated brand identity as a solution or maybe a non-branding solution to meet the goal.
The second part to strategy is what we’d call ‘Brand Identity Strategy’. This is a non-negotiable part of the branding process. It helps us understand:
Each part informs a Brand Identity outcome and can be used to refer back to as the yardstick for knowing if we’re hitting the mark. The best part of both strategies is that there may be facets about your business you’d never even considered and it allows us both to be on the same page. So it’s a big win-win.
Ultimately both parts of strategy form a really useful brief so that we can produce a far greater result for your business. The more you are open about your business, the more helpful we can be. Because we want to be part of your team and see it succeed. A strategy to get us there is simply a great platform to leap from.
If you’re a small business, a branding engagement typically takes between 1-3 months.
This factors in many things, such as:
Our branding process typically involves:
