Bounce rate measures the percentage of bounced sessions on your website.

A content management system is a platform which allows a person without coding capability to manage and edit a website.

A conversion is when a visitor to your website performs certain interactions, such as signing up for a newsletter, filling out a contact form, or purchasing a product.

Conversion rate optimisation is the strategy of obtaining more conversions relative to the percentage of visitors.

Duplicate content is content that is the same across domains or individual pages of a domain.

Inbound marketing is a strategy that focuses on drawing customers in, rather than reaching out to them.

Long tail keywords are hyper-specific search engine queries consisting of three or more words that are often lower in search volume but possess more refined search intent.

Search engine optimization (SEO) is the long-term process of enhancing a website and its content to rank for certain keywords on search engines like Google.