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The Pan African Heritage Museum for People of African Descent

Client

Pan African Heritage Museum

LINK TO PROJECT
PUBLISHED

07/01/2022

SERVICES

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INDUSTRY
What we Did

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01

Project Challenge

The current website and branding are not communicating the true purpose of the heritage of the museum and what it symbolised for people of african descent. They needed a solution that can facilitate fund raising, a brand refresh that portrays who they are and a strategy for managing and centralising communication and brand assets. Quick turnaround time. They asked for a website that can facilitate fund raising, a brand refresh that portrays who they are and a strategy for managing and centralising communication and brand assets. This can be a tall order for some companies, but with the right team in place like Ronel Agency, it is definitely achievable. Creating a website that is easy to use and navigate is crucial in order to make the user experience as smooth as possible. The website should also be optimised for search engines so that potential donors can easily find the organisation. Branding is also important in order to communicate the organisation’s values and mission. A clear and concise strategy for managing communication and assets will ensure that the organisation runs smoothly and efficiently.

02

Our Approach

We start with facilitated Brand Code Discovery with the key stakeholders of PAHM – a strategy workshop session to ascertain the goals of the project and why now. After understanding the scope, our main challenge was to deliver and get the new website and brand up and running within 2 weeks. With our team of experts assigned to the project, we worked on the branding and the web development in parallel with both logo and wireframing being approved for refining barely under 2 weeks. It was practically impossible to finish a website of this magnitude within the estimated time of their fundraising so we phased the project prioritising the main fundraising pages and homepage first. 

 

03

Results

The launch of the new website was a huge success for all the organisations on board to raise funds for the museum project. The website provided a platform for people to donate to the cause and also to learn more about the project. The response from the public was overwhelming and the website managed to raise a significant amount of money for the project.

 

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