Video advertising has been used by companies to promote their products and services for years now, but the most recent platform to offer it is YouTube. With its massive user base, YouTube advertising has opened the door to a ton of new advertising possibilities. If you are thinking about getting started with advertising on YouTube, we have everything you need to know in this blog.
Considering the fact that YouTube is the second most visited website in the world, investing in YouTube ads makes perfect sense for your company. Imagine the visibility! With billions of viewers worldwide, you’re sure to reach the proper audience for your YouTube ads – as long as they’re entertaining.
Read Also : 3 Most Popular Content on YouTube that Increase Your Views
What exactly is YouTube advertising?
YouTube advertising entails paying to have your business promoted on YouTube. YouTube advertising are created and paid for using the Google Ads platform.
As you’ll see in this blog post, YouTube advertising consists of more than just video adverts.
Understanding YouTube advertising
While it is free to upload videos to YouTube, YouTube advertising allows you to pay to advertise your business on the platform. And you don’t have to have a video to run YouTube advertising. With an organic (or unpaid) YouTube strategy, you rely only on video and YouTube search engine optimization (SEO) to expand your platform presence. YouTube SEO is critical for gaining visibility in search results.
Using the YouTube interface, conduct a search. YouTube advertising, on the other hand, provides you with a range of ad styles from which to reach your target audience. You may boost the visibility of your ad by targeting the proper audience rather than utilizing SEO. YouTube advertising campaigns are created using Google Ads, whereas organic YouTube campaigns are created using YouTube.
Like in-stream ads, they play when someone opens up a video. A bumper ad on YouTube Video discovery ads this YouTube ad format can best be described as a mix between a video and a non-video ad. The ad actually looks similar to any regular YouTube video, just with a tag that says it’s an ad. Instead of playing before, during, or after a video, a user has to click on the ad to watch the video. A video discovery ad on YouTube Video discovery ads show up in the search results, within the related videos section, or on the YouTube mobile homepage.
Types of YouTube advertisements
The various forms of YouTube adverts can be divided into two broad categories:
1. Advertisements on video
2. Non-video advertisements
That’s right, you read that accurately. It is possible to promote on YouTube without using video. There are definitely more video alternatives available, which we’ll go over presently.
There are three kinds of YouTube video advertising
Ads that appear in-stream: These advertisements display while you are watching a video. You have the option of making in-stream adverts skippable or non-skippable. A YouTube video ad that can be skipped. Non-skippable advertisements can last up to 15 seconds, however skippable advertising can only play for five seconds before a viewer has the opportunity to…well, skip them.
Ads on the bumper :These YouTube advertisements are non-skippable and last less than six seconds.
There are two kinds of non-video. YouTube advertisements
Overlay advertisements
These advertisements display when a person is watching a video on their desktop. They are shown at the bottom of the video player and cover a little section of the video.
Display advertisements
When you’re watching a video, you’ll notice these ads near the suggestions list. Display advertisements can be seen on both desktop and laptop computers. A YouTube display ad
How to Fund YouTube Ads
When understanding how to promote on YouTube, you must first understand how you will pay for your advertisements. YouTube, like most types of digital advertising, uses a bidding system to set the cost of its advertisements. You have a few options depending on the type of ad you want to run.
Cost-per-view (CPV): You pay when someone views 30 seconds or the entirety of a shorter ad. If someone interacts with your ad, that also counts towards CPV.
Cost-per-thousand impressions (CPM): You pay for every 1000 people who see your ad.
Cost-per-action (CPA): You pay when someone takes action from your ad, like clicking a link to your website.
Since Google owns YouTube, your YouTube ads use the Google Ads auction to appear in front of video viewers. The cost of your ads will depend on a variety of factors, including your bid, the competition, and your ad’s relevance to the user.
How to Design a YouTube Advertising Campaign
If you intend to include a video in your YouTube advertisements, it must be uploaded on YouTube. You’ll incorporate a link to that YouTube video in your advertisements. Check out our blog post on how to build an engaging video ad for more information.
- Demographics
- Interests
- Previous interactions with your website or YouTube videos
- Buying intent
- First-party data
First-party data refers to information gathered from your consumers. If you run a rewards program, a list of emails from program participants would be deemed first-party data. Just keep in mind that when you gather data, you should inform individuals about what you intend to do with it.
How to Design a YouTube Advertising Campaign
If you intend to include a video in your YouTube advertisements, it must be uploaded on YouTube. You’ll incorporate a link to that YouTube video in your advertisements. Check out our blog post on how to build an engaging video ad for more information.
Make a YouTube channel
A YouTube channel is required to upload a YouTube video. If you don’t already have a YouTube channel, starting one is as easy as opening a Gmail account. Indeed, you can easily start a channel by logging in to YouTube with your company’s existing Gmail account and selecting “Create a channel.” YouTube’s “Create a Channel” option You may optimize your video title, description, and tags with keywords for optimal reach, and you can even make an engaging thumbnail for people who find it in YouTube search results. Now we’ll move on to the real ad development procedure.
Begin your YouTube advertising campaign
As previously said, you create your YouTube advertising in Google Ads. To begin, go into Google Ads and select the “New Campaign” option. Make a fresh YouTube campaign. Google Ads will next prompt you to select a campaign goal.
You have the following options for a video campaign:
- Leads
- Sales
- Consideration of web traffic, products, and brands
- Brand recognition
Google Ads campaign objectives Different sorts of video advertisements necessitate different objectives, so decide which type of campaign (such as video discovery or bumper ads) you want to deploy. After you’ve decided on your target, you’ll need to decide on the type of campaign you want to conduct.
Choose your campaign type.
You should choose one of the following for YouTube:
- Display
- Video
- Discovery
Types of YouTube campaigns
The last step is to define factors such as your bid strategy, budget, and where you want the ad to appear. Google Ads campaign settings When making your video ad, attach a link to the YouTube video you want to use.
Read Also: Importance of Video for B2b Marketing – A Complete Guide
We hope this blog post has been helpful in getting a quick look at YouTube advertising. However, we do understand that things can sometimes be confusing! If you have any questions, don’t hesitate to contact us.
Thank you so much for reading and remember to stay in touch!
