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An intelligent email marketing strategy is the best way to convert all your addresses into active customers as long as you know what you are doing and we are here to help our clients navigate and implement this system.
Email marketing is a proven content marketing strategy for increasing brand awareness, growing website traffic, generating leads and promoting products and services. With the expert support of a full-service email marketing agency, your company gains the ROI of email marketing at a fraction of the time and cost required in-house.
Whether you’re looking to overhaul your email marketing program, are in search of marketing automation or simply want to maximize the results of your email marketing efforts, Ronel is on hand to assist every step of the way.
Email marketing may be your most important channel for your marketing efforts. It has the power to distribute valuable information far and wide with just a click and to create meaningful connections between your audience and your brand.
Looking for a way to nurture leads and grow a base of loyal customers? With an effective email marketing strategy, you can do just that. Forget blanket emails and mass send-outs – it’s all about targeted, personalised emails that make an impression on your customers and push them further down the marketing funnel.
From choosing the right software to writing killer subject lines that are guaranteed to make people open them, we can make email marketing work for your business. We have experience across all of the top email clients, including Mailchimp, Dotmailer, Campaign Monitor, Infusionsoft and more, so you know with us you’re in safe hands.
We use CRM data in order to improve results, and utilise email triggers and automated workflows that save time and increase conversions. If you ever want to talk about your email campaigns, your own dedicated digital marketing consultant will always be a phone call away, and happy to discuss strategy, numbers and results.
Our approach to email marketing is based on three foundations:
These triggers fire off new campaigns automatically depending on where a user is in the marketing funnel.
We’ll help you track the metrics that matter, so you can see what’s working and what isn’t.
Only a phone call away, your dedicated specialist will be on hand to help you every step of the way.
At Ronel, our email marketing strategy works for clients because we take it seriously. Our data-driven approach helps shape all forms of digital marketing, and the same goes for email strategy. That means every aspect of your email marketing campaigns will be based on information about your actual audience and their preferences, needs and goals. Our email marketing campaigns are engaging and designed to achieve multiple goals, depending on your brand’s needs.
We craft our emails to not only land in your target audience’s inbox, but also for them to open the message and take action. Ronel doesn’t guess what will work – we use hard data and information to develop a unique data-led strategy.
When you partner with Ronel, you’ll work with a dedicated content marketing strategist, who will be the point person for all your projects. Your CMS works side-by-side with industry-specific content writers, designers and project managers to craft targeted email campaigns designed to engage and convert recipients. They will then evaluate your campaigns to determine which tactics resonate with your audience and which marketing methods need to be fine-tuned.
Through the use of leading industry technology and established email marketing best practices, you can spread your message to huge numbers of potential customers while continually refining your strategy based on detailed data analysis. Selecting an agency partner is the first step in defining an email strategy that works for you and your business. With deep experience in B2C and B2B email marketing, there’s a reason Ronel is the industry’s go-to email marketing agency.
Email marketing is a complex channel, which means there are many aspects to any given campaign. Ronel’s email marketing services cater to businesses at any stage of their email marketing strategy.
As email marketing experts, Ronel’s knowledgeable team works with you and your brand to understand what makes the company tick. Then, we determine what makes the most sense for your new email marketing campaign and strategy. We know no 2 companies are the same, so we’ll create a unique plan for your goals and objectives.
As a full-service digital marketing agency, we offer email marketing services for businesses of all sizes because we know every business can ultimately derive value from email. Here are the typical services that can support an email marketing program that drives engagement, leads and revenue:
Before you can launch an email marketing campaign, you need people to email. Lead generation campaigns are designed to build your database of contacts using valuable content; If that content is compelling enough, your audience will be willing to provide their email address in exchange for access to it. Lead generation campaigns are centered around a lead magnet: That attractive piece of content that people will fill out a form to download. We’ve found that white papers and eBooks are excellent lead magnets, though webinars, infographics, templates, guides and other forms of collateral can do the trick as well. Our editorial and graphic design teams will create your lead generation asset, and our technical services team will build a landing page for it, complete with a lead capture form. As your list grows, your email marketing program will become stronger and more effective.
Having an email database is one thing. Understanding how to truly leverage it is another thing entirely. By undertaking email list segmentation, you can use your email marketing to nurture prospects and guide them down the sales funnel from the awareness stage to a final sale. Everything from a recipient’s business, job title and previous content interaction can be taken into account, allowing you to leverage unique, valuable content for different audience segments. Segmenting lists allows you to create personalized emails, speaking directly to the pain points or interests of that particular audience segment. Creating targeted emails for your segments is a sure way to encourage engagement and interaction, ultimately leading toward more meaningful conversions.
No matter how solid your email strategy, it will fall flat if your email copywriting doesn’t resonate with your audience. That’s not an issue for Ronel partners, though. Our in-house editorial department is adept at creating email copy that works. Whether you need short, to-the-point transactional emails or long-form, informational email newsletters, our team of expert copywriters can craft it. Your writer will study your brand guidelines and write with the tone most appropriate for your readers. The result will be well-written emails that your contacts are likely to open, read and reply to.
There’s a time and place for plain-text emails — but in many cases, you’ll want well-designed, eye-catching emails that reflect your brand’s look and feel. HTML email templates give you the ability to reuse the design over and over again, creating a cohesive, recognizable look throughout your overall email program or for a specific email campaign. Our technical services team will expertly build a custom HTML email template for your brand. When it looks perfect, our consulting team will ensure it’s available in your email marketing automation platform.
Other email marketing services offered to clients; businesses and individuals, to help them thrive online.
From choosing the right software to writing killer subject lines that are guaranteed to make people open them,
We use CRM data in order to improve results, and utilise email triggers and automated workflows that save time and increase conversions.
From choosing the right software to writing killer subject lines that are guaranteed to make people
We use CRM data in order to improve results, and utilise email triggers and automated workflows that save time and increase conversions.
Our consultants are experts at creating campaigns that drive results. We know how to target the various personas in your sales funnel through excellent email strategy. Whether you need to launch a drip campaign, create an awareness campaign, build a consistent newsletter program, send one-off emails as part of your strategy, or something else entirely, our email marketing experts are here to ideate with your team.
The process begins with evaluating your buyer personas and marketing goals. Using what we know about your target audience, we’ll establish campaigns that have the right frequency, tone and content to establish your brand as a helpful and informative presence in their inbox.
Once your email campaign strategy has been established, it’s time to put it into action. This is easier said than done. Email marketing automation is a complicated process, but our email experts are well versed in the leading platforms, including HubSpot, Pardot, Marketo, ActiveCampaign, Aweber and more. Your email consultant will build your campaign within your chosen email platform, taking critical actions like:
The result is a well-oiled machine that delivers prospective customers to your business.
Analyzing the results of a campaign and using that information to make necessary changes is the most effective way to approach marketing in all forms. In email marketing, it’s essential that you’re tracking campaign performance to ensure you’re communicating appropriately with your audience.
Our email consultants know how to measure the engagement and translate that into sensible next steps for your email marketing program. Your consultant will track metrics such as open rates, click-through rates, deliverability, bounce rates and more. When you partner with Ronel, you’ll receive monthly reports on how all of your campaigns and marketing activities are performing. With this insight, you can make smart changes to your program for continued success.
Ronel’s email marketing service is comprehensive and flexible. It’s designed to suit your evolving needs, and that includes starting and stopping certain email tactics as required, pivoting to new techniques and leveraging new marketing software to continually optimize your strategy.
The above service can be contracted à la carte or packaged together as a cohesive email marketing program. This agile approach enables us to deploy expert campaigns to a global conglomerate and a small business alike — whatever scope is needed, we can provide.
We’re happy to discuss your unique needs, company, project, and goals when you are ready. In the meantime, here are some answers to questions we get more often.
