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Have you ever wanted a full marketing department for your business? A marketing retainer might be the key.
Do you have the experts in place to produce quality material for your company? Or maybe you have only one designer and they are running on fumes trying to get all the work done? With Ronel’s monthly marketing retainer plan, we lower your stress level by giving your company qualified designers, marketers and developers you can depend on—without the overhead of full-time employees.
Marketing Consulting/Strategist
Hybrid/Part-Managed
Fully-Managed
Early in the relationship, we work with our partner client to determine the strategic goals that we have been retained to execute.
Based on the agreed goals,we then jump into action and start planning a strategy and tactics to accomplish those goals within the budget of the retainer. We are flexible and can be “on call” for any immediate needs or short-term goals of the partner clients. You are guaranteed to expect quicker turnaround times and enjoy some “line-skipping” in terms of when requests can be fulfilled.
We understand that a marketing retainer can be a scary thing to commit to. How do you know that the agency is delivering value for all that money you are giving them? Well, we provide you with a personal project manager to hold us accountable, a project dashboard for you to track progress and assign jobs, an analytic and reporting dashboard that is updated in real time, and a reviewer to help your team and ours collaborate on decision making quickly and faster.
Media planning involves taking a company’s advertising budget for a year and allocating it to the mediums and channels that provide the best results. This includes getting quotes from media vendors and negotiating rates. Tired of taking cold calls from countless advertisers pitching their product? Then this service is for you. Next time they call, just say “send your details to my agency of record”.
Content marketing is the cornerstone of any modern marketing strategy. It helps drive traffic to an online property using a variety of marketing channels and, more importantly, convert visitors to customers. We talk about content marketing a lot at Ronel.
Some say print is dead. They’re wrong. Traditional print advertising can still be effective when the right message is paired with the right channel. An agency can help identify traditional platforms that still provide value. This isn’t just limited to “print” advertising either, and can include both radio and television!
Having a long-term relationship with an agency allows it to contribute more resources to coming up with unique ideas and strategies that align with business goals. This includes cooking up creative campaigns and messaging to help a company accomplish its marketing goals.
An agency can play an important role in helping make sure a company’s website is operating in top form. Using a data and analytical focused approach, it can review a company’s website and look for places where potential leads and sales are being lost – and implement strategies to minimize the losses.
More than 88% of online shoppers incorporate reviews into their purchase decision. Online reputation management (and acquisition) is important for any business. An agency has the resources to allocate team members to keep any eye out on social media channels and review websites for negative commentary around a brand – and address as necessary.
Just a guess: you typed in something like “What is a marketing retainer” and out of the whole entire world wide web, you landed on our article: now we’re proud to say that’s some effective SEO on our part and your business can be found that same way too! Search Engine Optimization is the practice of making changes to a company’s website in an effort to improve its ranking in search engines such as Google. This includes rewording content for targeted keywords and topics, reducing the amount of bad links on the site, making sure the website follows best standards in regards to mobile design – and so much more.
Pay-Per-Click (PPC) campaigns have become standard operating procedure for many brands. Not only do they allow companies to immediately position in specific searches on Google, but also allow very targeted advertising on various social media platforms. An agency (usually after creating a media plan) will help a company craft targeted messaging and navigate the various channels to find the best return on investment.
Our experienced team of project managers, marketers, designers and developers will keep your deliverables on brand and time.
3 MONTH REQUIREMENT
With all of our retainer plans, we customise a marketing calendar for your business. Instead of just being order takers, we will make sure there is a plan for your top marketing priorities. We will find out what your goals are and help you reach them each month!
There are some projects when a marketing retainer is not a good fit. But in most cases when a company is needing general marketing support, a retainer relationship is a win-win for both parties.
Some of the most frequently asked questions pertaining to marketing strategy is discussed here.
An agency retainer model refers to an agreement between a business and an agency to work together for a period of time (typically 18 months) on more than one project. You’re paying a set monthly rate to reserve the agency’s time.
The scope of work done under a marketing retainer varies, but most inbound marketing agencies will deliver:
Companies that meet the following criteria are the best candidates for working with an agency on a retainer basis:
While marketing agency retainers offer consistency and forward momentum, they’re not necessarily ideal for every business. Companies that should skip the retainer model:
When you use this model you pay the agency per project. If you want an agency to set up a Facebook ad campaign or write a content offer, they’ll quote you a price and give you a timeline for how long you can expect the work to take.
Every piece of work completed by the agency comes with its own price tag. If you decide that you’d like a series of blog posts to support the content offer their writing, you’ll be charged separately for that work.
Probably simpler than you would think.
A business will enter a contractual relationship with an agency and, most often, agree to a set budget for monthly services. If one of the services that the agency is being retained for includes pay-for-click (PPC), traditional, radio or any other form of paid advertising, there will also likely be a discretionary “advertising spend” budget or component within the agreement, additional examples include:
