Rebranding

Reinvigorate your business with a carefully considered rebrand.

Reboot your brand purpose and rally your team around it. Change perceptions and attract new audiences. Refresh your brand to stay ahead of competitors. Create clarity and consistency in your brand communications.

Why Rebrand?

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Rebranding should be an evolution that engages everyone who already loves your brand.

The change you’re implementing should make sense to your existing customers – they should be able to see how it’s an improvement upon what they’re already using. Your team should be given the chance to embrace the future vision of the brand so they can help bring it to life. The leadership should champion your renewed brand as well so that everyone is on board with the changes.

Tailored to your brand’s challenge

A rebrand can come in many different forms, but the most common are an incremental evolution or a complete change. The former is usually the safest method, while the latter offers more risk but with the potential for a greater reward. Here are some common scenarios where a rebrand might be necessary:

  • Reposition

    Review what aspects of your brand could be improved to make you more distinguishable from your competitors.

  • Refresh

    To have a clear understanding of what your company stands for.

  • Rename

    If your brand name or names don't accurately represent your brand positioning, product and service offering, or business structure, it's may for an update.

  • Rebuild

    A total change or shift of direction within your organisation.

All-encompassing rebranding process​

We specialise in helping you understand the ins and outs of branding. We’ll take you step-by-step through our four-stage branding process and help you determine what is best for your brand.

Research

When it comes to branding your organisation, it’s important to understand your competitors, your audiences, and any existing branding you may have. This will help you develop a stronger, more differentiated brand that will resonate with your target market.

Strategy

Your brand identity is what makes you unique and sets you apart from your competitors. It’s important to have a strong brand identity that is consistent across all platforms. Brand architecture is the framework that defines how your brand identity will be used.

Design

A strong communication strategy is essential for any business, big or small. It’s what will help you craft key messages and a visual identity that goes beyond just a logo. By taking the time to develop a communication framework, you’ll be setting your business up for success.

Implementation

Compiling brand guidelines and unveiling your new brand to the world.

Facets of a complete rebrand

Branding should affect every aspect of your organisation, from the products you sell to the way your employees answer the phone. We’ll work with you to deliver a branding strategy that fits your needs and budget, and we’ll make sure it’s a success.

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Brand identity

Your company’s core purpose, values, personality, desired positioning, and vision should be crystal clear. Naming your company’s various products and services is a great way to make a lasting impact.

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Messaging - Verbal and written identity

Creating a coherent communication framework, tone of voice, style, and key messages is essential for any business. Having a clear and consistent way of communicating with your audience will help you build trust and credibility with them. Not to mention, it will make it easier for you to get your point across clearly and effectively.

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Visual identity

To create a consistent design system, you will  need to use a combination of artworks, icons, illustrations, photos, and animations that all work together. We are here to help you achieve that.

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Brand Guidelines

We will document your new brand with guidelines which will help keep your visuals and written content consistent with your brand identity.

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Brand Stewardship

Guiding your team and transferring the new brand guidelines to them.

Testimonials

Melvin
    Melvin

    CEO, iSMART Ghana.

    “I have been so impressed with Nii and the Ronel Agency Team as they helped to design the website for iSMART Ghana. From initial discussions and notes on a piece of paper, they successfully designed a website that is very functional, but also looks great. Their professionalism and understanding of the needs of the business resulted in us being delighted with the finished product. With attention to detail, flexibility and willingness to assist as much as possible, I would happily recommend Nii and the Ronel Agency Team to anyone looking to have a website designed.”

    Mondy
      Mondy

      Creative Director, iSMART Ghana

      “Nii and the team at Ronel Agency have consistently exceeded our design expectations. Whether it be a digital or print project, Ronel Agency have always delivered outstanding results. Their flexible service is greatly appreciated, as it has allowed us to hit even the tightest deadlines. They do a fantastic job at interpreting a creative brief and we look forward to all future projects!”

      Jeed
        Jeed

        Systems Manager, iSMART Ghana

        “The Ronel Team was very receptive to hearing my brief and were then able to deliver an attractive and highly functional site – even better than I was hoping or expecting. Nii was able to understand the needs for my business and helped devise innovative templates for the site. Communication with the Ronel Team is easy and I am very pleased with the level of professionalism and friendly service both during the site build and also post-delivery. I highly recommend Nii and his team. ”

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        Frequently Asked Questions

        We’re happy to discuss your unique needs, company, project, and goals when you are ready. In the meantime, here are some answers to questions we get often when it comes to rebranding.