Reboot your brand purpose and rally your team around it. Change perceptions and attract new audiences. Refresh your brand to stay ahead of competitors. Create clarity and consistency in your brand communications.
Rebranding should be an evolution that engages everyone who already loves your brand.
The change you’re implementing should make sense to your existing customers – they should be able to see how it’s an improvement upon what they’re already using. Your team should be given the chance to embrace the future vision of the brand so they can help bring it to life. The leadership should champion your renewed brand as well so that everyone is on board with the changes.
A rebrand can come in many different forms, but the most common are an incremental evolution or a complete change. The former is usually the safest method, while the latter offers more risk but with the potential for a greater reward. Here are some common scenarios where a rebrand might be necessary:
Review what aspects of your brand could be improved to make you more distinguishable from your competitors.
To have a clear understanding of what your company stands for.
If your brand name or names don't accurately represent your brand positioning, product and service offering, or business structure, it's may for an update.
A total change or shift of direction within your organisation.
We specialise in helping you understand the ins and outs of branding. We’ll take you step-by-step through our four-stage branding process and help you determine what is best for your brand.
When it comes to branding your organisation, it’s important to understand your competitors, your audiences, and any existing branding you may have. This will help you develop a stronger, more differentiated brand that will resonate with your target market.
Your brand identity is what makes you unique and sets you apart from your competitors. It’s important to have a strong brand identity that is consistent across all platforms. Brand architecture is the framework that defines how your brand identity will be used.
A strong communication strategy is essential for any business, big or small. It’s what will help you craft key messages and a visual identity that goes beyond just a logo. By taking the time to develop a communication framework, you’ll be setting your business up for success.
Compiling brand guidelines and unveiling your new brand to the world.
Branding should affect every aspect of your organisation, from the products you sell to the way your employees answer the phone. We’ll work with you to deliver a branding strategy that fits your needs and budget, and we’ll make sure it’s a success.
Your company’s core purpose, values, personality, desired positioning, and vision should be crystal clear. Naming your company’s various products and services is a great way to make a lasting impact.
Creating a coherent communication framework, tone of voice, style, and key messages is essential for any business. Having a clear and consistent way of communicating with your audience will help you build trust and credibility with them. Not to mention, it will make it easier for you to get your point across clearly and effectively.
To create a consistent design system, you will need to use a combination of artworks, icons, illustrations, photos, and animations that all work together. We are here to help you achieve that.
We will document your new brand with guidelines which will help keep your visuals and written content consistent with your brand identity.
Guiding your team and transferring the new brand guidelines to them.
CEO, iSMART Ghana.
“I have been so impressed with Nii and the Ronel Agency Team as they helped to design the website for iSMART Ghana. From initial discussions and notes on a piece of paper, they successfully designed a website that is very functional, but also looks great. Their professionalism and understanding of the needs of the business resulted in us being delighted with the finished product.
With attention to detail, flexibility and willingness to assist as much as possible, I would happily recommend Nii and the Ronel Agency Team to anyone looking to have a website designed.”
Creative Director, iSMART Ghana
“Nii and the team at Ronel Agency have consistently exceeded our design expectations. Whether it be a digital or print project, Ronel Agency have always delivered outstanding results. Their flexible service is greatly appreciated, as it has allowed us to hit even the tightest deadlines. They do a fantastic job at interpreting a creative brief and we look forward to all future projects!”
Systems Manager, iSMART Ghana
“The Ronel Team was very receptive to hearing my brief and were then able to deliver an attractive and highly functional site – even better than I was hoping or expecting. Nii was able to understand the needs for my business and helped devise innovative templates for the site. Communication with the Ronel Team is easy and I am very pleased with the level of professionalism and friendly service both during the site build and also post-delivery. I highly recommend Nii and his team. ”
Digital Marketing, News
News, Social Media (SMM)
Branding, Employer Branding
Content Marketing, Digital Marketing
We’re happy to discuss your unique needs, company, project, and goals when you are ready. In the meantime, here are some answers to questions we get often when it comes to rebranding.
Does your brand no longer resonate with the right audience? Have your brand messages or visuals become inconsistent? Is your team confused about what your brand stands for? Does your brand name no longer reflect what you do? If your answer is yes to any of these questions, you might need a rebrand. But there can be many other reasons why a rebranding project might make sense for your organisation. We’re happy to discuss. Drop us a line.
The rebranding process is similar to our branding process, but we also take care of your existing audiences and reputation. It’s made up of four key stages: research, strategy, design and implementation. During the research phase, we explore your organisation, audiences, competitors and existing branding. The strategy phase is about the consolidation of your brand purpose, core values, personality and positioning. We’ll help develop a new brand name if you need one. In the design phase, we craft your visual identity and key messages. Finally, we create your brand guidelines and work with you to roll out the new brand across all relevant touchpoints.
We apply our tried and tested branding process to every project we work on. The output of the project will be completely bespoke to your organisation though. We’ll scope out the list of deliverables with you before we begin the work. And we’ll help you implement the brand across the touchpoints that are relevant to your business.
Any type of business can undergo a rebrand. But you need to have an established business and some existing brand recognition for it to be worthwhile. If you are still new or small and haven’t yet built up your brand, our brand sprints might work better.
Several activities are always part of a rebranding project, like workshops, client and staff surveys, one-to-one interviews and group discussions. We’ll consider your visual, verbal and written brand identities, as well as your brand purpose, values and personality. The final deliverables will depend on what your organisation needs, but a brand guidelines document is a must-have. We can also apply your new branding to any digital or printed items.
The cost of rebranding varies based on the complexity of your challenges and size of your organisation. It also depends what final deliverables you need. Please get in touch for a quote.
If your business is large or has been around for a long time, you’ll need a more involved rebranding project. For example, the research, strategy and design phases of our rebranding process take 8-12 weeks for a company of 40 people. The length of the implementation stage is determined by the type of deliverables and number of touchpoints we need to apply the brand to. This is often done in order of priority and can last a few months.
The best time to do a rebrand is when key decision makers can focus on the project. It’s also sensible to rebrand before investing in other major marketing or design activities like content strategies or website redesigns. It’s important to get your brand right first because it should influence everything else you do.
The biggest risk of a rebrand is alienating audiences. It’s crucial to understand what resonates with your existing and future customers. Your team should also be given the chance to share their ideas and buy into the new brand. The leadership should be engaged with the rebranding process throughout. They’ll need to embrace, champion and guard the new brand to prevent past mistakes being repeated.
Our rebranding process can be run entirely remotely and is open to businesses all around the world. The process consists of a series of virtual meetings, workshops, surveys, and group or one-to-one discussions. They’re really convenient for everyone to attend, and you can save precious time and carbon. We can also facilitate these activities in person when it is feasible and safe.
Rebranding exercises work best when they engage stakeholders at every level of your organisation. Your team should know why the change is happening. They’ll be the ones bringing the brand to life on a day-to-day basis, so must buy into your new brand. Not everyone needs to be involved in workshops or one-to-one discussions. But it’s important to give team members an avenue to share their ideas and perceptions of your brand.
Yes, if you have already conducted the necessary research to back this up. We advise you to keep an open mind and let the rebranding process reveal the best course of action though.
Yes. Naming is the hardest and riskiest part of a rebranding exercise. It shouldn’t be rushed or taken lightly. We’ll thoroughly examine the potential impact of a name change during the research phase of our rebranding process. Then we’ll generate names that fit your brand strategy and explore potential design avenues for the best ones.
Yes. It’s really important to us to see the brand implementation through. We offer a wide-range of related branding and design services but we’ll always adapt to your organisation’s needs. We can redesign everything from the ground up for you. Or we can act as brand consultants by collaborating with your design team, providing feedback and advice.
Brand positioning is about understanding your competition and defining how your brand can be different and offer something better. It’s your brand’s place on the competitive landscape, relative to your competitors. Repositioning happens when we change the positioning of an already existing brand.
The word rebrand might sound overwhelming for some because it is often associated with major overhauls. The term ‘brand refresh’ feels lighter and more appropriate when the change is incremental and the goal is brand evolution rather than revolution.