Planning is not Strategy – it is your choice to win at what you do. To be at a Position to Win (new business) or be re-align to win (existing business), Ronel is the blueprint to update your brand and tune-up your messaging.
We craft eye turning creatives for the digital and the real world. Design, print collateral, promotional materials that turn eye balls, communicate trust and converts sales.
We help B2B organisations get found online, drive more leads, and build brand visibility. We do this through strategic search, social media and content marketing programs tailored to your specific business challenges.
The team we assign to complete a client’s project works closely with the client to help them solve their users problems. We create “with” our clients not so much “for” them.
We do great work with great people like you. We do quality work, we do fast work and we are affordable – but you can only benefit from two of these combinations.
Websites and so many other sources are sprinkled with terms like branding, brand identity, logo design, corporate identity, and brand strategy. Different terms can describe the same thing. Sometimes the same term is used to describe different things. Confusing!
As a branding agency, Ronel aims to make it clearer for the client as to what exactly we do and offer the client.
A TV commercial or radio jingle, based on the style alone can make you have a pretty good guess as to who it’s meant for—even before the product or company is revealed. Sometimes you can cover up the logo on a package, ad, or truck and still know who it belongs to. That’s how good identity design works. It’s a cohesive system, not just a logo.
What that system looks like should be based on a strategy. What’s the main idea behind your business? What are your values? What’s your work process? What’s the personality of your company? Who are the like-minded customers who will like what you’re doing? How will we reach these people? What do they need and respond to? What will be the hook that gets them in the door, so they can see how awesome you are? Insights about you, combined with insights about them, will shape your brand identity. When your design connects both parties, you’ve done it right.
Ronel helps clients channel their magic into branding that moves their audience.
A brand is what people think of when they think about a company. It’s the company’s reputation. It’s influenced by the values, products, marketing, and customer service of the company. It’s shaped by news and magazine articles about the company or client, the smell of the company’s premises, and what other people say about the company or client at the grocery store. And yes, it includes logos, websites, and business cards. Everything people encounter when they interact with an entity adds to their perception of that entity. That perception is the brand.
“Branding” is the effort to influence this perception. One might not be able to control what the next person might say but can do what’s within their power to make the right impression.
Of all the parts that make up your brand identity, your logo is the most visible point of recognition. It doesn’t need to tell the world everything you do. It’s simply a tag or identifier. It works as a quick mental trigger for everything you’ve learned about a client or company over time. Even if you knew absolutely nothing about the company, you could still make some guesses about the style and personality of the company by looking at the logo.
Some of the most frequently asked questions pertaining to Logo & Brand Identity Design are answered here.
With close to a decade worth of experience helping businesses grow and more than 16 of the most creative experts in the industry, we know exactly what it takes to develop a campaign that gets results. Check out our case studies to see how we’ve supported our clients in the past.
Unlike some creative agencies, we’re a full-service digital agency, and we know that success in marketing relies on harnessing the power of the complete range of marketing disciplines. By combining in-house experts with our dedication to nurturing positive client relationships, we offer something nobody else can.
We sure can. Video accounts for around 60% of online traffic, making it an integral part of any digital marketing campaign. If you’d like to create interesting and engaging video content to drive traffic and boost revenue, we’re here to help. From short company intros to more in-depth advertising projects, our Creative team has the expertise to bring your brand to life through video.
We can. Social media posts with image or video content receive more engagement than text-only posts. We recommend making the most of our Creative team to ensure that your content reaches your audience and helps to promote brand awareness.
Yes, we do. Our Copywriting team knows how to attract visitors to your website and convert them into paying customers. From impactful microcopy to engaging long-form content, we can embrace, adapt or develop your tone of voice to suit your audience and achieve your goals.
Absolutely. Creating and growing brands is our bread and butter. As a Brand Agency, we know how to turn your concepts into a meaningful, memorable and (more importantly) profitable brand. We can create an identity from scratch or revamp your existing brand to usher in a new era for your business.
As a full-service agency, we can cover absolutely everything, from SEO, Social Media, Digital PR. Every element of our work is focused around creative thinking, technical knowledge and data-led insights to ensure that your results not only look the part, but also give you a great return on investment.