Social Media Agency

Our social media agency is tailor-made for brands that want to cut through the noise

Social media is a range of websites and apps that allow individuals, communities, and businesses to share content with each other and engage in social networking. As a marketing channel, social media is a highly effective way to elevate your brand and drive new business. It’s one of the best ways to grow and engage with your audience

Best Social Media Agency

Our Social Media Approach

The world of social media moves quickly, so your social media activity needs to be agile, strategic and data-driven. With our approach, it all starts with a business objective – be it brand awareness, lead generation or online sales. Once we’ve determined this, our team of experts will create a bespoke social media strategy for your account. This means working with you to select the most effective platforms and activities to reach your audience and ultimately fulfil your objective.

Solid relationships with the major platforms

As a leading social media agency, we have established relationships and regular communications with all the major channels, including Facebook, LinkedIn, Instagram, Twitter, Snapchat, TikTok and Pinterest. Our team of experts regularly visit HQs and work hard to nurture these relationships.

This direct link means that we get insider info into best practices and new innovations, as well as access to data that we can use to inform and optimise your campaigns.

Always Bespoke to Your Audience

When you truly understand your audience, your influencing power skyrockets. We get to the core of your audience’s needs using industry tools to research the types of content they interact with and where they spend their time online. This allows us to build content into our campaigns that we know your audience wants.

We’ll also use our findings to extend your reach beyond your normal audience and remarket to people who have interacted with your content in the past. The key thing is that our activity is always bespoke to your audience – we’ll never use a one-size-fits-all approach or copy and paste templates like other agencies.

Fusing the Creative and the Experience

As industry experts, we know it’s not enough to simply have some good-looking assets and nice copy in your inventory. What’s just as important is understanding how and when people are exposed to your content. Our creative team design assets that will influence your customers’ decision making and drive action further down the funnel.

Ultimately, we build strategies that blend the creative with the experience by producing content that connects with your audience on an emotional level.

Our Social Media services

Social media marketing is comprised of many different specialisms, each of which plays an essential role in overall digital success. Depending on your business objectives, we can incorporate any or all of the following:

  • Social Media Listening
    Monitoring social media activity across the internet, to not only tell you what people are saying about your brand online, but also to help you understand why the conversation is happening. Giving you the consumer confidence to make internal business decisions.
  • Social Media Reporting
    Providing you with a clear, bespoke reporting dashboard, so you know exactly what return on investment you’re getting from your social media activity.
  • Social Media Communities
    The creation and management of an owned space on social media, often separate from the branded accounts. Dedicated to a relevant and engaged audience that can be influenced using a range of content formats.
  • Social media cosultancy
    Want a social media specialist on speed dial? We’ll build a relationship with your in-house social media team, providing best practice advice and expertise to help improve performance, strategy, and reporting.

Social Media Training

It’s not just about doing the work and leaving you in the dark. It’s about bringing you on the journey with us, so you can become experts yourselves. We offer a range of social media training sessions for your in-house teams, designed to help you put your strategy into practice. Totally bespoke and at your pace, it’s a learning experience geared towards you. 

Above all, we’re here to act as your strategic partner. Our goal is to provide you with relevant, useful training as and when you need it, so you can effectively upskill your team and open up a whole host of new opportunities.  

More than just Social Media

We Are More than Just A Social Media Agency

Know more

FAQs

We’re an agency with years of experience helping businesses to improve their brand awareness and create long-lasting relationships with their customers online. 

We’re a full-service agency, with over 16 in-house experts and close to a decade of experience. We understand how important strategic cross-collaboration is to a successful brand strategy, so we always work closely with other departments such as PR and Creative to ensure a holistic approach.

As a full-service digital agency, we know that successful social media relies on a range of disciplines, which is why we work closely with other departments, from  website developement to content marketing, and creative to SEO, building an integrated approach for maximum results.

Success looks different to everyone. We’ll report your social media activity in line with your marketing goals by focusing on the correct metrics, and not wasting time with the vanity metrics that don’t bring success. This allows us to optimise your campaigns based on real data.

When regularly sharing content, you want to make sure that you’re posting enough to keep your audience interested and engaged, but not too much that they’ll be overwhelmed. However, there is no magic formula to determine how often you should be posting, it’s all about consistently sharing a variety of high-quality content that meets your objectives.

Which platforms you choose depends entirely on your business, along with your target audience and where they choose to spend their time online. Decide on which platforms make the most sense for you, your business and your customers. 

  • Facebook remains one of the most popular platforms for businesses and is the perfect place to create conversations with your customers and to target specific audiences.
  • Twitter offers a unique way to connect with journalists, influencers and news outlets while also allowing you to connect with your audience and join in with trending conversations.
  • As a professional networking site, if you’re a B2B business especially, you need to have a presence on LinkedIn. All business owners should have an active profile, while company pages help to highlight any news or blog articles. You should also aim to get your employees on board by sharing relevant articles, company news or industry advice from their own profiles.
  • Particularly popular with a younger demographic, Instagram offers the perfect place to boost your businesses visibility, showcase your products or services and to cement your brand identity.

It’s not enough to simply focus on follower growth or likes in order to measure your success or ROI. Instead, you’ll need to first determine your KPIs to decide how to measure success. For example, if you were looking to build awareness, we would look to improve the number of impressions and reach, while, for those looking to improve their revenue, sales or sign-ups would then be the ultimate goal.

Knowing what to post on social media channels comes down to truly understanding your audience  – what they’re interested in, what types of content they interact with most and what conversations they’re having online. At RONEL, we spend time looking into the analytics of your social media accounts and testing a variety of content to determine what your audience engages with the most. We also stay up to date on the latest trends and content ideas to ensure that we’re keeping your audience interested.

Like any other marketing activity, it’s about making most of the channel. Social media can be a very effective marketing method for B2B when done properly and with the right motivation. By fully understanding your target audience and their needs, you can build a community with these key decision-makers and bring them on board as brand advocates.

B2C marketing is all about connecting your audience with the correct solution for a problem they might have. It’s about matching the right channel with the right product or service, to create an influential piece of content to persuade your consumer to purchase.

Social media is geared towards content sharing, and content sharing can drive traffic to your website and help to boost your SEO. A strong social media following can boost the rankings of your local SEO and your social media profiles in Google.