Planning is not Strategy – it is your choice to win at what you do. To be at a Position to Win (new business) or be re-align to win (existing business), Ronel is the blueprint to update your brand and tune-up your messaging.
We craft eye turning creatives for the digital and the real world. Design, print collateral, promotional materials that turn eye balls, communicate trust and converts sales.
We help B2B organisations get found online, drive more leads, and build brand visibility. We do this through strategic search, social media and content marketing programs tailored to your specific business challenges.
The team we assign to complete a client’s project works closely with the client to help them solve their users problems. We create “with” our clients not so much “for” them.
We do great work with great people like you. We do quality work, we do fast work and we are affordable – but you can only benefit from two of these combinations.
Newsletters are popular among enterprises and small businesses alike for engaging with current and prospective customers, but many marketers feel overwhelmed by the technical and creative resources necessary to efficiently, effectively and consistently keep your target audience up to date on your brand and its offerings.
Your Ronel team, composed of a content marketing strategist, project manager and content writer, will work together to manage every aspect of your email newsletter campaigns.
Through Ronel’s expertise in full-service email marketing, including campaign management and newsletter writing services, you can rest assured your email newsletters are tailored to reach targeted recipients and drive return on investment. By partnering with us, you’ll be able to benefit from:
From content creation and inclusion of custom imagery and videos to email marketing automation and performance measurement, Ronel’s content marketing experts will organise, oversee and execute on your strategy. With the Ronel team at the helm of your email marketing strategy, you’ll have more time to focus on what matters most: your customers.
Compiling a subscribers list and other targeted recipients for your marketing automation platform or email newsletter tool is the first course of action. Through the implementation of customized website pop-ups, eye-catching calls to action and newsletter subscription form fills strategically placed throughout your site, you can quickly develop a registry of interested, qualified leads who wish to learn more about your products and services. By providing website visitors with valuable, relevant content – such as an eBook or white paper – in return for their subscription, you can encourage higher numbers of newsletter sign-ups.
Once you have a list of recipients, it’s essential to segment it to ensure your content is crafted to maximize desired outcomes. Your Ronel newsletter management team helps you optimize your newsletter apps and parse through subscribers based on criteria including age, gender, job title and more. Newsletters can then be tailored to each specific segment, ensuring your content marketing is pertinent and useful for recipients, supporting continued interest and trust in your brand.
Email marketing campaigns deliver significant ROI, allowing you to reach huge numbers of people quickly and easily. Newsletters are an ideal way to nurture leads and guide them down the sales funnel in a strategic manner. Whereas most email recipients are leery of overtly promotional and unrequested content, newsletter subscribers will welcome high-quality content that both interests and benefits them, be it news-based stories on industry trends, evergreen educational articles or thought leadership pieces highlighting your brand’s innovative approach to common client pain points.
Ronel’s industry-focused writers will incorporate email content marketing best practices into the creation of original newsletters geared toward your target audience. Move forward with confidence knowing that your campaign aligns with industry standards such as:
Our content is also based on your brand’s specific subscriber personas to leverage the benefits of personalization and encourage higher open and click-through rates. Everything from tone and style to structure can be tailored based on your unique requirements.
Starting with subject lines that utilize language proven to inspire interest and urgency among recipients, along with personalized details, such as names and job titles, your content writer will ensure your email newsletters are laser-focused on cultivating interest and engagement.
Most of the content that your newsletter features can be created from scratch or curated based on your existing blog posts and other assets from your content marketing campaigns.
Your content marketing strategist and project manager can measure the performance of existing collateral to determine which pieces of content resonate most with your target audience based on analytics and key performance metrics including:
Using this information, email newsletters can be created using repurposed content, both expanding the value of your current assets to subscribers and spreading awareness to new audiences. Your content writer will craft headlines and short blurbs to provide email recipients with tantalizing snapshots of the content to be found on your site, driving further traffic back to your website.
Ronel content marketing strategists are well-versed in the breadth of email service providers and are comfortable supporting at any capacity required. Using a marketing automation program or other newsletter software to segment recipient lists, create drip campaigns and schedule email send dates, your marketing strategist will provide guidance regarding best practices to maximize results. Based on hard data, we will provide tips on the best day of the week and time of day to send your daily, weekly or monthly newsletter.
Permission-based marketing ensures your newsletters are received by the people who have voluntarily opted to engage with your brand. This will help optimize your open and click-through rates, as will your team’s focus on website personas and historical performance. Newsletters will keep you top-of-mind with your prospects so that when they are ready to become clients, they think of you first.
Your Ronel content marketing strategist will walk you through the results of your newsletter management strategy, including everything from open rates, click-through rates and conversions, as well as how email engagement is translating to revenue growth.
High-quality subject lines are your foot in the door. Nothing within the body of your email matters unless someone is enticed enough to actually open the email. Unique HTML open-rates are absolutely critical in evaluating the quality of your subject lines.
Unique click-through rates will determine how well your message was received once a person opened your email. If the subject line is getting the first foot in the door, an email link click is the next step. We evaluate the quality of email content by the rate at which we entice visitors to click on your calls to action.
Based on the results of your email newsletter campaign, your team will adjust your strategy as necessary to improve ROI and ensure newsletters are serving specific commercial objectives.
Engaging your email subscribers with content that’s relevant to them is a calculated process. You’ll have more than one email list. Each email list might require a different type of email content because the subscribers on that list are at varying phases of the funnel.
Ronel ensures your mailing list appropriately aligns with the specific type of email newsletter you wish to promote. The type of email newsletter may also inform the type of newsletter software required, the necessity of bulk emails, the segmentation of your mailing list and the frequency of sends. Not all platforms are best suited for unlimited emails, after all. Increase newsletter subscriptions with the following formats:
Amplify upcoming sales, product releases and new service offering information for existing and prospective customers.
Compile the latest industry news, trends and insights from around the web and deliver to your audience.
Provide valuable mid-funnel content to subscribers who aren’t yet ready to become customers. Stay in contact, stay top of mind.
Keep staff and vendors within your organization apprised of company happenings with a simple newsletter recapping news, events, updates, initiatives and more.
For companies experiencing seasonal fluctuations in business, a seasonal newsletter with time-specific information can prove lucrative.
Webinars, sponsored speaking engagements and conferences are key brand awareness and lead generation activities. Connect your email subscribers to these events to increase attendance.
Email marketing is primed for automation opportunities. To auto-schedule deliverables, compile performance metrics, receive recommendations, design modular email templates and manage the day-to-day process of email marketing, you must be adept at the latest software, platforms and providers. Additionally, regular upgrades and enhancements to the specific features, tools and applications within the system of your choice require evolving skill sets and expertise.
Ronel’s expert email marketers have deep experience using virtually every system on the market, including the most common platforms like:
Because of our consistent use of these types of platforms and their latest features, Ronel can be allocated an account to your existing email marketing software or we can implement a new system entirely. The tool you ultimately select should seamlessly integrate with your CRM and, in many cases, contain a robust set of additional features that centralize other marketing activities, like calendar management, analytics, live chat, landing page creation, form fills and more.
At the bare minimum, an email builder with a free newsletter template hub from which to select designs can be a promising beginning to your future-state marketing campaign. With Ronel, newsletter software managed by an expert email creator is a direct path to ROI.
Even the most experienced marketer can feel overwhelmed when it comes time to develop, execute and measure a newsletter campaign. At Ronel, our goal is to make the process easier than ever.
From the earliest stages of campaign development to our end-to-end newsletter writing services, we’ll empower your brand to connect with your audience and achieve your long-term business goals.
We’ll advise on the cadence of newsletter sends (per month or quarter typically), new campaign tactics to experiment with and adjacent digital marketing efforts to support your newsletter goals. Together we’ll create new contacts, deliver high-value content and drive serious ROI.
You probably have questions about the details of how this program works. Instead of keeping them a secret and making you call us to find out, we’re going to share them with you directly. We keep a running list of 25+ questions people generally have about how this program works. Some of these questions include:
We have worked in pretty much every business vertical and have a depth of knowledge in both e-commerce and lead gen clients that sets us apart from most agencies. We can tailor objective-led strategies from smaller growing clients, right up to huge multinationals, covering a breadth of budgets. The most important thing to remember is that we will always create a bespoke PPC strategy for you, underpinned with integrated business data to prove our effectiveness.
We will advertise on any channel deemed relevant to your business strategy, often starting with the basics of Google Search, Display, Video, Shopping and Microsoft Advertising. We also offer Programmatic, and Social Media advertising on both mainstream platforms like Facebook and LinkedIn, as well as more niche platforms like Pinterest and Reddit.
This completely depends on the campaigns we are running for you and aligns with your wider business objectives. For upper-funnel PPC campaigns, we’re more likely to measure views, impressions, traffic and recall lift. With lower-funnel campaigns, we’ll measure key metrics like volume of leads/conversions, return on ad spend (ROAS) or cost per acquisition (CPA)
Google Ads is a product created by Google that allows anybody to access and begin the process of advertising on their network. However, the platform has become so expansive and competitive that dedicated specialists are a must when it comes to carefully deploying your budget in relevant and cost-effective channels. Agencies such as Ronel partner with Google directly to gain access to key insights and learnings – which our experts leverage with every campaign they launch.
SEO is the set of processes and techniques used to increase your website’s visibility in search engines like Google and Bing ‘organically’ (without the direct exchange of money). PPC is a method of advertising across networks, using a Pay-Per-Click pricing model. You pay for each click on your adverts, which direct online traffic to your website.