1. ChatGPT
Best for natural language processing and AI copywriting tool
ChatGPT, developed by OpenAI, is an advanced conversational AI model launched in November 2022. Recognized as one of the leading AI companies globally, OpenAI has created ChatGPT to assist copywriters in generating ideas and optimizing content such as ad copy and social media posts.
By simply typing a command or message, users receive instant, relevant responses, making ChatGPT one of the top AI copywriting tools available today. It utilizes OpenAI’s GPT-3.5 and GPT-4 large language models (LLMs) to generate copy through prompt engineering.
Best Features
- Human-like text: Ask ChatGPT a copy-related question and receive a response in a natural, conversational tone.
- Interactive responses: Unsatisfied with the AI-generated copy? Request ChatGPT to revise it.
- Translations: Obtain text suggestions in any language.
- Summarization: Effortlessly convert text into summaries with a simple prompt.
2. Ahrefs
Best for SEO research
Ahrefs is one of the most valuable AI tools for SEO, providing a comprehensive suite of features to help copywriters and marketing teams create impactful content.
It offers a wide range of functionalities, including keyword research, content optimization, idea discovery, competitor research, backlink analysis, content analysis, keyword difficulty assessment, keyword volume metrics, and more.
These tools enable writers to craft content that ranks well and engages readers.
With these powerful features, you can enhance your authority and credibility, driving significant organic traffic to your business in Ghana. Ahrefs is an exceptional copywriting tool for businesses in Accra
Key features
- AI Keywords Explorer: Dive deep into analysis with Ahrefs’ powerful Keyword Explorer.
- Site Explorer: Track your website’s performance and gain valuable insights.
- Intuitive UI: Copywriters will appreciate Ahrefs’ user-friendly interface, which is easy to navigate even for those who are not tech-savvy search engine marketers.
- SEO Dashboard: Stay updated with an overview of your progress.
3. Perplexity ai
Best for summarization
Perplexity is an AI tool that works like a chatbot. It can be used instead of a search engine to ask questions in everyday language and get clear answers from the AI.
You can also ask follow-up questions to dig deeper into a topic, making the process more efficient and accurate. Proper research is crucial for creating well-written and optimized copy.
Copywriters must ensure their writing accurately reflects their product or industry. Perplexity helps by providing quick answers and links to reliable sources, so you don’t have to sift through endless search results.
Key Features
- Ask questions about your current page.
- Quickly ask any question from your toolbar.
- Instant summaries of your current page.
4. Copy ai
Copy.ai is an AI tool for creating content, especially useful for marketers. It’s also great for anyone who wants to make content creation easier.
The tool is simple to use, so anyone can use it, no matter their skill level. Its easy-to-use interface helps users create content smoothly and without hassle.
Key Features
- Improve content for search engines by adding relevant keywords and phrases to boost visibility and ranking.
- It also supports content translation and localization,
- AI copy generator for all marketing purposes,
- Prompt library,
- AI social media posts generator
5. Answer The Public
Best for keyword research
Answer The Public is a tool that helps copywriters conduct research and understand their audience. It offers a wide range of keywords on any topic, showing what questions and topics readers are interested in.
Powered by Google, Bing, and Yahoo, it provides the latest data on search trends and consumer behavior. The tool also presents the data visually, making it easy to explore and identify relevant topics.
Key Features
- Search by country and language
- Filters for questions, prepositions, comparisons, alphabetical order, and related terms
- Search by country and language
- Metrics including search volume, difficulty, cost per click, and paid difficulty
6. Grammarly
Grammarly is one of the best copywriting tool that offers advanced grammar checking. It offers real-time grammar and spell-checking, stylistic suggestions, and vocabulary enhancements across various platforms, including web browsers, desktop applications, and mobile devices.
Grammarly aims to empower writers of all levels by providing detailed feedback and suggestions to enhance their communication skills.
If you want to write error free content, I recommend the use of Grammarly
Key Features
- Grammar and Spelling Checks
- Plagiarism Detection
- Vocabulary Enhancement
7. Quillbot paraphrasing tool
Best for checking grammar and summarizing
QuillBot utilizes Natural Language Processing (NLP) technology to operate as an AI-driven paraphrasing and writing tool. It has expanded significantly to become a comprehensive AI writing assistant with over 30 million monthly active users.
Using its proprietary algorithms, QuillBot rephrases text by substituting words and phrases to preserve the original meaning while adjusting the overall wording. This capability proves beneficial in scenarios where subtle rephrasing is necessary.
However, QuillBot has its limitations, particularly for complex paraphrasing tasks, especially when compared to more advanced generative AI models like ChatGPT.
While ChatGPT can comprehensively restructure entire pieces of text while maintaining coherence and flow, QuillBot’s algorithms are primarily designed for replacing words and short phrases.
Key features
- AI-Powered Paraphrasing
- Grammar and Style Correction
- It provides different modes like Standard, Fluency, Creative, and Creative+ to tailor the level of paraphrasing based on the user’s needs.
8. BuzzSumo
Best for content development
BuzzSumo is a powerful tool that helps marketers and content creators discover what’s trending online. By analyzing billions of pieces of content across various platforms, BuzzSumo provides valuable insights into popular topics, trending articles, and influential creators.
It allows users to identify key trends, understand audience preferences, and optimize their content strategies for maximum engagement.
Whether you’re looking to brainstorm new ideas, track competitors, or measure social media performance, BuzzSumo equips you with the data needed to make informed decisions and stay ahead in the digital landscape.
Key features
- Explore the most compelling content globally, categorized by country, topic, and other criteria
- Analyze millions of forum posts to uncover pertinent customer queries
- Effortlessly monitor URL and domain performance
Frequently Asked Questions About Copywriting
- What is copywriting?
- Copywriting (link with copywriting ) is the art and science of creating persuasive and engaging content for marketing purposes. It aims to inspire action, whether it’s to buy a product, sign up for a service, or engage with a brand.
- What skills are important for a copywriter?
- Essential skills include writing proficiency, creativity, understanding of target audiences, research skills, SEO knowledge, and the ability to craft compelling narratives.
- How is copywriting different from content writing?
- Copywriting focuses on creating content that persuades and drives a specific action, such as making a purchase or filling out a form. Content writing, on the other hand, aims to inform, educate, or entertain without necessarily prompting an immediate action.
- What makes effective copywriting?
- Effective copywriting resonates with the target audience, addresses their pain points or desires, maintains clarity and simplicity, uses persuasive language, and includes a strong call to action.
- What industries benefit most from copywriting?
- Virtually all industries benefit from effective copywriting. It is crucial in sectors like e-commerce, advertising, digital marketing, healthcare, finance, and technology, where persuasive communication is key to driving customer engagement and sales.
- How can I improve my copywriting skills?
- Practice regularly, study successful copywriting examples, seek feedback from peers or mentors, stay updated on industry trends, and continuously refine your understanding of your target audience.
- What are some common copywriting mistakes to avoid?
- Common mistakes include being too vague or technical, neglecting to highlight benefits, using jargon that alienates the audience, lacking a clear call to action, and failing to proofread for errors.
- Is SEO important in copywriting?
- Yes, integrating SEO principles into copywriting helps content rank higher in search engine results, increasing visibility and driving organic traffic. Understanding keywords, optimizing meta tags, and crafting SEO-friendly content are essential skills for modern copywriters.
