Reasons Why You Need Regular Website Maintenance
Boost your site’s traffic, leads, and sales with professional content marketing that brings out the best in your brand. Solid content marketing and content strategy is what sets you ahead of your competitors.
Ronel Agency content marketing services are for businesses that understand the importance of high-quality, actionable content but do not have the resources to hire an entire in-house team devoted to content.
At Ronel Agency, content marketing is the thread that ties all of our lead generation services together (harmonise your brand). Content marketing is the foundation of any worthwhile social media, SEO, keyword and digital marketing strategy, and we love talking about how it all works together (the harmonising process to ultimate brand experience). From blog posts and landing pages to press releases and SEO, we will write, build, design and develop your content marketing strategy from start to finish.
Whether you need help building or refining your website’s content strategy, or you require new content created to support your SEO, PPC, email, social media, or other marketing efforts, our professional content marketers and writers have your back.
Our content marketing tool belt is well-stocked: we are proficient in the Email Service Providers (ESPs) MailChimp and FluentCRM, we have our own social media platform RonelSocial, a marketing platform called RonelMarketing and SEO plugin for RonelSEO, a suite of content writing tools PepperType, frase.io , copywritely, such and we have content marketing retainers that tie them all together under an easy-to-understand, holistic content marketing strategy. And we come up to speed on your business with thorough research and interviews (Brand Discovery Session), and we write about it as well as hire journalists who cover your industry.
From blog articles to cold sales emails, the primary goal of content creation is to provide your target audience with valuable information or an unbeatable opportunity they can’t ignore. When that’s done effectively, the other pieces of the puzzle — conversions, leads, sales, ad revenue, brand loyalty — fall into place.
Cultivating an archive of high-quality content about topics related to your industry or niche helps increase your search engine visibility for keywords related to those topics. The more search visibility you have, the more traffic and conversions you are likely to receive.
Sometimes even great content flops, but that doesn’t mean you give up on it. Infusing your content marketing efforts with conversion rate optimization tricks like A/B testing and heatmapping can help you transform your “meh” content into lead-generating powerhouses.
What we do
Kickoff meeting with key stakeholders to understand your current web content landscape.
Audit website content to understand your current state, pinpoint problem areas, and identify opportunities for improvement.
Create or revise a custom plan for content development and management.
Develop or revise key messages and voice and tone.
Create sample copy for web or social media.
What you get: A comprehensive, custom content strategy document that includes:
Key messages – themes to be communicated.
Voice and tone – how your brand “sounds”.
Editorial style – words and phrasings to be used.
Sample copy – how to apply the content strategy when writing.
Recommended timing: Anytime, or at the beginning of a website redesign project, to inform the development of site and page-level structures and content.
Content Marketing is key to online, digital & SEO marketing success.
There is no doubt that high-quality content creation is critical to the success of your digital marketing strategy. That said, without a solid content strategy in place to guide your efforts, you might find yourself treading water (or even sinking). Our team drills down into the nuts and bolts to create a winning content strategy based on your business goals, existing content infrastructure, and assets, and the needs of your target audience.
Publishing a steady influx of high-quality blog content that is optimized for search helps establish your brand as an authority in your industry, drive more traffic and leads to your site, and provide valuable insight to customers preparing to make a purchase. Ronel Agency’s blog content strategies make sure you’re focusing on creating content tied to head keyword topics that will actually move the needle.
The content on your website should be timeless, persuasive, and above all, actionable. When we’re telling your brand’s story, we want to not only demonstrate the value of what you offer — we want the user to take their next step in the sales funnel. That’s why we leverage user experience tools, search engine optimization best practices, and conversion optimization tactics to guide the structure and content on each page.
Transform curious window-shoppers into converted customers. Timeless digital collateral and lead magnets like case studies, infographics, eBooks, and other specialty marketing assets allow you to demonstrate the value of your business’ products, services, or ideas and build trust with your target audience.
From weekly newsletters to automated drip campaigns, email marketing is one of the most effective avenues for reaching potential new customers and engaging with your existing network.
Keep your social media channels brimming with engaging, relevant posts and on-brand visual imagery. We draw from your blog archive, internal sales/marketing initiatives, and third-party content in your industry to curate a cohesive social media presence on Facebook, LinkedIn, Instagram, and Twitter.
Is your company looking to create search engine optimised content, link worthy landing pages and award winning blog posts? Ronel’s team of experienced and highly analytical digital marketers are waiting to kick off your next content marketing campaign.
A/B testing, or split testing, is the comparison of variations of ads or content against one another to determine overall effectiveness.
A blog is a form of publishing on the web, generally of greater length and depth than a typical post on a social media platform.
Bounce rate measures the percentage of bounced sessions on your website.
A case study is an actual example of something that happened and can provide information or insight to a similar situation.
A content management system is a platform which allows a person without coding capability to manage and edit a website.
A conversion is when a visitor to your website performs certain interactions, such as signing up for a newsletter, filling out a contact form, or purchasing a product.
Conversion rate optimisation is the strategy of obtaining more conversions relative to the percentage of visitors.
Duplicate content is content that is the same across domains or individual pages of a domain.
An editorial calendar is used to track and schedule the creation and publishing of content.
Inbound marketing is a strategy that focuses on drawing customers in, rather than reaching out to them.
Internal links are hyperlinks connecting two pages on a single website.
Infographics, a portmanteau of “information” and “graphics,” are graphical representations of data and information.
A landing page is the page a user arrives to after clicking on an advertisement or a link within a search engine results page.
Long tail keywords are hyper-specific search engine queries consisting of three or more words that are often lower in search volume but possess more refined search intent.
Search engine optimization (SEO) is the long-term process of enhancing a website and its content to rank for certain keywords on search engines like Google.
Thin content is content that is considered by Google to have “little to no value” due to its length or lack of substance.
A topic cluster is an SEO content approach that focuses on creating and interlinking content based around a broader topic instead of churning out content targeting specific keywords.
Ronel Agency’s team of content strategists, copywriters, and SEO experts are here to help. Improve search rankings with quality content and a holistic approach to your content marketing strategy.
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